Search Engine Marketing is only 50% complete when you start getting visitors to your website in volume due to successfully achieving high rankings for your targeted keywords. You now have visitors … now you need buyers.

Website Optimization and Internet Marketing are synonymous terms.  The major supporting cast or specialty is Search Engine Optimization or SEO.

However SEO is often misunderstood.   It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks.”  However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO.

A website is like a train station, it has visitors that come and go through it to get around on the Internet. Think about it, whenever you visit a website, you click on a link that takes you to the next page that has the information on it your desire. Eventually if you click long enough you get to a web "station" that allows you to visit any website in the world.

This would in essence be a web portal, like Yahoo or AOL has. For these big web "stations" you can get to anywhere around the world. This is what the search engine spiders have to do; they can’t “Google” a web site like you and me. They rely on link to web pages, and eventually run into a huge web station that they constantly come back to for references.