by Adelard Gasana
When it comes down to it, I would rather have targeted traffic versus just traffic. Most logical people will. But what most web owners actually target is basic traffic. They do campaigns to increase traffic to their site, which in return wastes their time and money.
For example, a great article on top of digg.com or StumbleUpon for a day will get you huge amounts of traffic, but if that traffic is just there to read an article and press back, then you are wasting your bandwidth. The article has to be targeted to your audience. Your target audience consists of people that you want to fill out a form, click a link, or purchase a product.