Have you ever stopped to wonder just how search engines come up with pages and pages of results for a search? Most search engines rely on a confidential algorithm to determine how relevant each website is to a particular search. While all of the factors used by the major search engines are not known to us, many of them are or can be deduced by looking at top ranked websites. Most webmasters understand that website search engine ranking is dependent on a number of factors that they can control. Properly utilizing these critical techniques is the best way to improve your rankings. In general there are five main areas to focus on.
Tag Archives: Website Design
Website Search Engine Ranking
Posted in Search Engine Marketing Also tagged Backlinks, Content, Keywords, Search Engine Optimization, Search Engine Ranking, SEO, Visibility, Website Search Engine Ranking 1 Comment
SEO Training for Corporate
Search Engine Optimization (SEO) training is an important component of any marketing plan. Smaller businesses often have it a bit easier. Typically one person handles marketing and manages any internet presence. Corporations must attack SEO a bit differently. This is especially true when it come to SEO training for corporations.
The very nature of a corporation makes SEO training a necessity. Often a marketing department will develop advertisements, sales materials, logos and content while an IT department will handle implementing changes to the website. These two departments typically have completely divergent views of online marketing. Corporate SEO training will allow your staff to blend their talents and expertise together to plan, implement and manage a long term successful SEO campaign.
Posted in SEO Consulting Also tagged article marketing, Content, Search Engine Optimization, SEO consultants, SEO Professional, SEO Training Leave a comment
iPad Friendly Web Design
The recent release of the highly 
anticipated iPad may just turn web design on its head. Popular technologies used on many of today’s most visited websites simply aren’t supported by the iPad. At first blush, many may think: “so what?” After all, the iPad is really the first generation of usable tablet design. How big of an impact can it really have?
Venture Capital SEO (Search Engine Optimization)
Back in the day, venture capitalists relied on tips, networking and brute force to find companies to invest in. Typically, more of their time was spent actively searching for leads than marketing their services. The internet changed all of that. A quick resource for start-up companies looking for companies to invest in them, today’s venture capitalists have been forced to change the way they do business – now they must spend more of their time advertising. Venture capital SEO is a way to increase visibility and to make your venture capital company stand out from the pack.
Posted in Business Strategy Also tagged Search Engine Optimization, SEO, Venture Capital, Visibility 1 Comment
How to Execute a Successful SEO Campaign
Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition.
Let’s define Successful SEO – processes that result in significant rankings (Page 1-3 on Google) for targeted keywords with steadily increasing traffic from all organic sources including search engines, referral sites and the social media. In addition, Successful SEO results in maximized conversion rates based on onsite design elements that establish clear calls to action often including a well designed conversion funnel.
Posted in SEO Also tagged Blogs, Google, Keyword Research, Off-site Optimization, online marketing strategy, Onsite SEO, Search Engine Optimization, SEO 2 Comments
How Do You Increase Website Conversions?
You can have the best marketing plan. Your website can rank number one with Bing, Google and Ask. You can utilize pay per click, SEO and carefully review and manage every aspect of your advertising, and you still might not have paying customers. These steps, while crucial for getting visitors to your site, won’t guarantee you can convert them to paying customers. You must implement a conversion strategy to ensure that your visitors are not just X’ing out of your site – they are performing a specific action.
Posted in Conversion Optimization Also tagged analytics, Content, Conversion Optimization, increase conversions, marketing plan, SEO, site navigation, targetted traffic Leave a comment
Online Retail Marketing
When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.
Posted in Ecommerce Also tagged advertising, bookmarking sites, Branding, call to action, Logo Design, Online Retail Marketing, PR, SEO, Social Media, Twitter, YouTube Comments closed
Internet Marketing for Attorneys
Most attorneys and law firms are small to mid-sized businesses and serve local or regional clientele. There are exceptions, of course, but for the purposes of this writing we will focus on locally-based attorneys and law firms that serve local clientele.
Posted in SEO Also tagged attorney, Content, Google, Internet Marketing, Keyword Research, legal websites, Search Engine Optimization, SEO Comments closed
Ecommerce Website Management
Electronic Commerce or Ecommerce is the buying and selling of products, either physical or virtual items over the internet. An Ecommerce website is also known as an online store. Online stores are created as an extension to a physical store like macys.com or as a sole web operated business like zappos.com. Many business owners choose to open online stores because they realize the opportunity to make money and see the potential, and growth in internet shopping. Having an Ecommerce store requires maintenance and marketing even if the inventory consists of a few products or virtual products like software downloads.
Posted in Business Online Also tagged backlink generation, Ecommerce, Ecommerce Website Management, electronic commerce, Internet Marketing Company, internet shopping, Online Business, online store, SEO, Social Media, Website Optimization Comments closed
The Challenges of Website Redesign
One of the challenges for any website designer/developer is facing a white canvas when creating a new website. In situations like this I usually roam BestWebGallery.com to get ideas from some of the most creative websites on the net. To totally redesign an existing website is a whole different challenge within itself.
From a non-website design perspective, it might not be that hard. Most would just take the old site, add some spice and that’s it. Unfortunately, to the experienced designer, it’s not always that simple. There are many considerations.
Brand Recognition
Posted in Internet Marketing Services Also tagged Brand Recognition, Website Functionalities, Website Redesign, Website Stats Comments closed
How to Get A Great Logo Design
A Good logo is the face of a brand or business. The brand is recognized by the logo, so it is one of the most important values for a business.
A logo is meant to create immediate recognition for the business. A great logo inspires trust, loyalty, and projects a sense of superiority for the product or services provided. The logo is a major part of a company’s commercial brand. A logo’s shapes, colors, fonts, and images are usually different from others in the same industry to distinguish itself as unique and set-apart from competition.
Posted in Internet Marketing Services Also tagged Brand Image, Company Identity, Internet Marketing, Logo Design, Marketing Comments closed
Custom versus Template Design – Which is better?
That depends on your goal for your web project. We’ve never been big fans of using template designed by others since we make sure all my sites are built from the ground up to perform in the search engines.
Using custom design generates a truly unique website and also interfaces well with technologies that can give it a boost in the search engine rankings.
Posted in Internet Marketing Services, Online Content Also tagged Custom Design, Search Engine Friendly Websites, Website Templates Comments closed