Today Google launched an “algorithm improvement” that looks at the layout as well as the amount of content “above the fold” of a page. For those unfamiliar with the term, “above the fold” refers to the content visible to the user from the moment they enter the page without having to scroll. This change aims to target and punish pages filled with ads and useless information upon first entrance and it will only affect 1% of search results. However, this is just a reiteration of what Matt Cutts posted on Google’s Webmasters blog.
Tag Archives: Website Design
Google Launches Page Layout Algorithm Changes
Posted in Google Ranking Also tagged algorithm change affect my site, algorithm changes on google, chrome page layout algorithm changes, Google Algorithm, google latitude page layout algorithm changes, google launches page layout algorithm changes ads above, google launches page layout algorithm changes announced, google launches page layout changes algorithm will, web design seo 1 Comment
Client Request Tennis in Web Design
Sometimes a client will subconsciously avoid moving forward on a project. They might feel a bit of apprehension at releasing their new site to the world. They might want to take a closer look at it. They start noticing tiny details that only end up delaying the process. It’s at a time like this that you have to play what I call “Client Request Tennis”!
Game On!!!
After requesting final approval for a project to go live you receive another list of corrections from the client. It is now time to start “Client Request Tennis”
Posted in Web Design Also tagged dealing with clients in web design, dealing with your clients, web design clients, web design tips Leave a comment
Search Engine Optimization Training
If you run an online business, you must understand how SEO works. However, SEO is a very complicated and complex subject. The internet is always changing, and therefore, SEO is always changing. Additionally, major search engines like Google change their algorithms daily.
SEO typically involves copywriting, website design, optimization strategies and more. Each of these topics can be discussed to great lengths, but here is a brief overview of each topic.
What is a 301 Re-Direct?
A 301 Re-direct is a search engine friendly way of moving your website to preserve your SERP rankings. If you have to move your site or change your file names, a 301 redirect tells the search engine that you have permanently moved so that it knows how to route user searches to continue to locate you. You may be asking, why is this important?
Well, if you are an online business, you have spent a lot of time and money investing in your site. You have probably launched a Pay Per Click Campaign with Google and are currently undertaking efforts to drive traffic to your business. This could represent a good chunk of your company’s marketing budget.
Best SEO (Search Engine Optimization) Company
Any Internet marketing company can claim expertise in SEO but the best SEO company will have the results to back up that claim. When choosing a web marketing company, it is vital to understand the highly involved process that is SEO. Many people are under the impression that it is only about keywords, when it is actually much more than that; other elements of SEO include website design, content, backlinks, and coding. Together, these elements can help elevate your site to first-page status in search engine results pages (SERPs).
Posted in SEO Consulting Also tagged article marketing, Backlinks, best SEO company, Blogs, coding, Content, Press Releases, SEO success, Visibility Leave a comment
Website Design Pricing
The way a website is designed impacts both readers and the webmaster. Research, strategy, creativity and execution all play a role in developing the most effective website. While it is possible to ‘do it yourself’ and design your own website, it isn’t advisable. In today’s market, professional web development is a necessity. Hiring a professional firm to design your website is smart business, even after you consider the cost. Website design pricing can vary, but in the end, the price is always a worthwhile investment.
Web Marketing Company
In a business climate that depends heavily on the Internet’s reach, it is crucial for businesses to offer in-demand products and services that can be easily located online. The key to obtaining success is gaining first-page visibility in search engine rankings. Through SEO (Search Engine Optimization), online businesses can establish a solid online presence. Choosing a qualified web marketing company with proven results can help your business achieve this goal.
Marketing Research Online – Internet Research
Every marketing plan is based on solid research. This holds true in the world of glossy magazines ads as well as the online world. For those business owners focusing on developing their online presence, online market research is critical. Investors and entrepreneurs must execute this research before dedicating funds to an online business project. Whether you choose to perform the research yourself or engage the services of a professional, be sure these areas are covered;
Website Design
Google AdWords Management Services
As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.
Any serious AdWords Campaign should be focused ultimately on only 2 measures of success.
1. Click Through Rate (CTR) – this is the percentage of clicks on your ad vs. the number of impressions (appearances) of your ad.
Website Design, Hosting and Internet Marketing
The world of online business is one of the most competitive fields in the world. In fact, with so many people jumping on the online business train, the sheer number of competitors you will have for your product or service may very well be enough to derail you before you even start. The best online business owners have learned to take advantage of the incredible marketing power of the Internet. Search Engine Optimization (SEO,) together with Pay per Click (PPC) advertising efforts and viral marketing, you can turn the most lackluster of online businesses into powerhouses. You can take advantage of this phenomenon as well by simply learning about website design hosting internet marketing.
Posted in Web Design Also tagged Development, Hosting, Internet Marketing, Pay Per Click, PPC, SEO, Viral Marketing Leave a comment
Ecommerce Website Design in Los Angeles
Today, more and more LA entrepreneurs are turning to the Internet to look for their lucky break. The Internet offers almost limitless opportunities for those who know how to take advantage of them. Understanding the role that eCommerce & website design can have on your business, especially on the local level in a city like Los Angeles, can be the first step towards implementing a web based store that is successful. eCommerce website design involves several vital steps and learning how to accurately implement and manage them can be a challenge. For those who work to develop their own eCommerce website or for those who hire a consultant to handle the design work for them, the payoff is well worth it.
Posted in Ecommerce Also tagged Ecommerce Website, Ecommerce Website Design, entrepreneurs, Internet, Online Shopping, shopping cart Leave a comment
Internet Marketing and Online Shopping
Internet marketing and online shopping are directly related to one another. Internet, or online marketing is the most effective way to brand your product line or services and to increase your visibility on line. It follows that a properly marketed and visible online business will experience a growth of shoppers and a higher conversion rate. The difficulty comes from attempting make a particular website stand out from its competition. In order to be truly successful online, a website must use all of the tools available to increase their visibility and their rankings.
Posted in Ecommerce Also tagged higher conversion rate, Internet Marketing, Online Shopping, onlline business, Search Engine Optimization, SEO 1 Comment