It’s no secret. The main objective of all SEO Campaigns is high organic search rankings. The higher you rise on those top 3 pages, the more successful you become. Most SEO Professionals measure success with rankings. We follow a bit of a different route here at Optimum7.
- Rankings: Yes, rankings are very important. They’re the reason we do SEO. They’re one of the most important factors of SEO. However, Rankings cannot justify the success of an SEO campaign alone.
By Adelard Gasana
Recently I wrote an article about how the next president of the United States Barack Obama was about to determine whether his website needs a redesign. In my opinion his website put him over the top.
The hardest part of a redesign is convincing the site owner to “change”. Change is very difficult, and even if you have a site you have a love/hate relationship with, you grow attached. Sometimes the best thing is to delete everything and start over from scratch.
The good thing about the Internet is that redesigning a website is a lot easier than a complete redo of a brick and mortar operation.
By Arthur Cooper
SEO or Search Engine Optimization is an intensive, interactive process that requires a strongly committed SEO Company. The commitment must be based on results … high search engine rankings, high conversion rates and a measurable ROI. There are certain inescapable truths about Search Engine Marketing:
1. It is expensive.
2. It takes months to actually achieve visible results. Depending on competition, it can take 6-12 months.
3. Many potential clients will be unwilling to wait this long or invest this amount of money.
4. The money isn’t the only major commitment the potential client must make. The client must also make a very substantial commitment to content. This content can be done by the client or someone else (3rd party) … however there is no option; fresh non-duplicate content is essential for a successful Search Engine Strategy.