Website Optimization and Internet Marketing are synonymous terms.  The major supporting cast or specialty is Search Engine Optimization or SEO.

However SEO is often misunderstood.   It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks.”  However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO.

So, what is RSS? (Really Simple Syndication) That must be one of the most often-asked questions we get from our clients. It’s very normal for individuals to dismiss an idea or “glaze over” when they hear a term such as “RSS” because they basically do not understand what it does.

RSS is one of the many feed formats used on the web. A feed format is the way information is delivered to its recipient. It’s mainly used for frequently updated content such as blogs, news, podcasts and videos. The information could be just a summary or the fully detailed content. We know how much content there is on the web and it would be impossible to get all that content via RSS and read it. So there are ways to filter this content using RSS Readers and 3rd Party Web-Based and Desktop Applications. Let’s say I’m interested in Football and the scores in the NFL. I can go to the NFL site or any news site and subscribe to an RSS feed which then would bring that information daily (sometimes hourly) to my Desktop, Yahoo or Gmail. So, every time I turn on my computer or check my mails at Yahoo, I can see the scores. So, the information is filtered to what I want to see and then is delivered to me and displayed in the manner that I want .. PERFECT!