Search Engine Marketing is only 50% complete when you start getting visitors to your website in volume due to successfully achieving high rankings for your targeted keywords. You now have visitors … now you need buyers.

If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client… and it all started with a conversion.

If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers.  If you are doing a good job, this is most certainly the case.  This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected.  Important customer-relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.

A website is like a train station, it has visitors that come and go through it to get around on the Internet. Think about it, whenever you visit a website, you click on a link that takes you to the next page that has the information on it your desire. Eventually if you click long enough you get to a web "station" that allows you to visit any website in the world.

This would in essence be a web portal, like Yahoo or AOL has. For these big web "stations" you can get to anywhere around the world. This is what the search engine spiders have to do; they can’t “Google” a web site like you and me. They rely on link to web pages, and eventually run into a huge web station that they constantly come back to for references.

Your Website must get traffic to have the opportunity to succeed. If your website is well designed to convert visitors into new customers and your business model is ready to go to execute new business and provide excellent support, then building traffic is the absolute key to your online success. Here are 8 straight forward ways to build traffic to your site.

“What should I put on my website?” That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website. “What should I put on my website?” That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website.

The Content Thou Art King

The website’s information; text, images, videos, audio, and other data are the content elements you provide. The flavor of the content should be unique, and entice the visitors to get involved in your website. The style of your writing, content will portray a personality in itself and provide flavor to your website.

So, what is RSS? (Really Simple Syndication) That must be one of the most often-asked questions we get from our clients. It’s very normal for individuals to dismiss an idea or “glaze over” when they hear a term such as “RSS” because they basically do not understand what it does.

RSS is one of the many feed formats used on the web. A feed format is the way information is delivered to its recipient. It’s mainly used for frequently updated content such as blogs, news, podcasts and videos. The information could be just a summary or the fully detailed content. We know how much content there is on the web and it would be impossible to get all that content via RSS and read it. So there are ways to filter this content using RSS Readers and 3rd Party Web-Based and Desktop Applications. Let’s say I’m interested in Football and the scores in the NFL. I can go to the NFL site or any news site and subscribe to an RSS feed which then would bring that information daily (sometimes hourly) to my Desktop, Yahoo or Gmail. So, every time I turn on my computer or check my mails at Yahoo, I can see the scores. So, the information is filtered to what I want to see and then is delivered to me and displayed in the manner that I want .. PERFECT!