Sea
rch Engine Optimization (SEO) has become one of the hottest buzzwords of the Internet age. After all, what good is trying to have a presence on the Internet if your website isn’t presented in a manner that allows your image to be maximized? Isn’t being seen the whole point of it? This is doubly important if your point is to not only be noticed, but to sell a product or service as well.
That’s why SEM should be the goal of every Internet-focused organization trying to sell a product or service. This fact is why SEO isn’t always enough. In fact, a plain old SEO focus should go the way of the buttonhook.