When marketing your business online, your most vital tool is your website. Your site should rank highly in search engine results. In order to do this, your website must be search engine friendly and contain relevant, concise and informative content for your niche market. The higher your site ranks in search results, the more visible you are to potential customers. If you have what these customers need, it could mean profit for your business. It all boils down to your landing page.
Every time a visitor lands on your website, it is an opportunity to gain a customer. This visitor will probably reach your site by clicking an advertisement or an organic link that leads to your landing page. Your landing page is responsible for converting your visitors into a paying customers.
There are reference and transactional landing pages. A reference landing page offers relevant information to the visitor using text, images, and other relevant links. Traffic leading to your reference landing page is often driven from Google Adwords. The effectiveness of this page can be measured by the revenue value of the advertising that is displayed on it. Some reference landing pages primarily focus on interacting with the visitor and lead generation.
Posted in Conversion Optimization
Also tagged call to action, Conversions, Google Adwords, images, landing page conversions, landing page layout, Lead Generation, multivariate testing, relevant links, text, transactional landing pages
What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.
One of Google’s most profitable products is AdWords. It is a major sponsored search platform that allows users to capitalize on targeted keyword research. Implementing a solid internet marketing campaign may need to include the use of pay per click (PPC) techniques.
Users input search terms or keywords in search engines and expect results that are relevant. These are quality sites that have the information and answers they are looking for. Search engines review their database to find relevant sites that will provide users with what they desire. The search engine ranks these sites in search engine results pages. Users typically click on sites that rank on the first page. If your site ranks highly on a search engine, the amount of users that visit your site is likely to increase. The development of your internet marketing campaign should begin with researching the terms that users are searching for.
An effective internet marketing strategy can help you build your business by increasing traffic and conversions. Pay per click (PPC) and sponsored search techniques might need to be included in your online marketing strategy. The ads located at the top and right columns of search engine results pages are sponsored or paid ads. When a user searches for terms that match your ad, the ad is displayed. Each time a user clicks on your ad and goes to your site, you pay the search engine a specific amount which is also called CPC. (cost per click).
Even if you have the most successfully planned Internet marketing strategy and you execute it flawlessly, there is still a chance that your online business might fail. Next to optimizing your site, the single most important factor is your conversion rate. Simply put, this is the number of visitors to your site that make a purchase. Increasing your website’s conversion rate is often a simple matter of creating and testing the most effective landing page.
This is a preview of “How to Split Test Landing Pages”
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If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:
Split testing is a strategy ideally implemented to increase conversion rates for a website. It can show how different variations of a website or a specific landing page can improve user behavior and interaction. This is an essential task for every internet marketing campaign and should be adopted as an everlasting step in the ongoing optimization process.
A “Call to Action” is an identifier in acquiring conversions on a website. It’s a must-have and it’s the element that optimization using split testing revolves around. The ultimate goal is to increase the conversion rate, which could be a phone call, form submission, newsletter opt-in or a sale. Some of these conversions might have multiple steps such as a checkout for Ecommerce Sites. This makes the split testing process more complicated but also more sophisticated for the serious ecommerce business
This is a preview of “How Split Testing Can Increase Your Leads”
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Recently I was watching a video with an interview of Matt Cutts in which he makes some interesting remarks on the direction of Google and Internet Marketing, which I happen to agree with. It was almost eerie as it sounded like a playback of recent conversations I have had with others.
First and foremost search engines have clients they NEED to satisfy. They need to be able to answer their client’s demands almost immediately. Anything less would put them behind the competition. That’s why search engines want to deliver websites that have answers to the questions they are asking. They are geared towards answering those questions.
This is a preview of “Internet Marketing Is Marketing!”
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