Tag Archives: Social Media Optimization
Does Google Advertisement Work?
There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success. Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business? Is it a short, intermediate or long term strategy? How many clicks does it take to make a sale? What is your net profit / sale? Is it worth it? Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.
Posted in Google Adwords Also tagged Google Adwords, Internet Marketing, Organic SEO, Pay Per Click, PPC, ROI Leave a comment
What is the Best Online Marketing Strategy?
Traditional marketing methods are almost always outbound. In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques. These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more. Regardless of the inherent inefficiencies of outbound marketing, the best marketers learned their marketplace including potential buyers and existing competition. Knowing what your target market is looking for and how / what your competition is doing to reach the target market is always square one in the marketing arena.
Posted in Business Strategy Also tagged Content, offsite optimization, online marketing strategy, onsite optimization, organic search results, Search Engines, SEO Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Posted in PPC Also tagged Click through Rate, Conversion Optimization, CTR, Internet Marketing, Pay Per Click, PPC, PPC campaign, Search Engine Optimization Leave a comment
Why Your Site is NOT Converting
After all of the Internet Marketing is in place, specifically Search Engine Optimization (SEO) and Social Media Optimization (SMO), it really doesn’t mean much if your site is not converting. In other words, the bottom line is still the bottom line. When your website visitors land on your site, are they clicking on the things you want them to click on? Are they landing on the pages you want them to land on? Are they filling in the forms you want them to fill in? Are they buying products? Are they buying the most profitable products? If you are not responding with an emphatic yes to each of these questions, then to some extent, your site is definitely not converting.
Posted in Search Engines Also tagged Conversions, Internet Marketing, Search Engine Optimization, SEO, smo Leave a comment
Search Engine Marketing and Political Website Design
Regardless of your political leanings, no one can doubt the prowess of Barack Obama's Internet Marketing success. The use of website design, search engine optimization, social media optimization, and political blogging were all used by the Obama campaign to generate unprecedented results in campaign fundraising from the grass roots, build the image of the candidate, publish positions, communicate directly with the electorate, turn out the vote and ultimately become the 44th President.
Posted in SEM Also tagged Alexa Rank, Google Page Rank, Internet Marketing, Internet Marketing Companies, political blogging, political website design, Search Engine Marketing, Search Engine Optimization Comments closed
Search Engine Marketing
Search Engine Marketing (SEM) is a term that has created some confusion over the years. It is used by some Internet Marketers and Online Advertisers for what is commonly referred to as Paid Search or Pay per Click (PPC) vs. Search Engine Optimization which always refers to Organic Search Results. Optimum7 and many others use Search Engine Marketing to refer to all marketing methods and processes involving both organic and paid search results.
Posted in SEM Also tagged Backlinks, Google Adwords, Internet Marketing, Online Marketing, organic search results, paid search results, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEM, Social Media, web marketing Comments closed
Transparency in SEO and Internet Marketing
The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.
Posted in Internet Marketing Services, Online Content Also tagged Internet Marketing, Internet Marketing Services, Search Engine Optimization, Search Optimization, SEO, Website Positioning, Website Statistics Comments closed
Internet Marketing, Social Media and Evolution
No, I am not going to write about “Survival of the Fittest,” “The Origin of the Species” or Charles Darwin. However, I think it’s time for a brief history lesson as a compass to the future. It’s a matter of connecting the dots. So check out this ever so brief timeline of the Internet, Internet Marketing and the winners online.
Posted in Internet Marketing Services, Online Content Also tagged Facebook, Internet Marketing, Internet Marketing Services, Search Engine Optimization, SEO, Social Media, Twitter Comments closed
SEM for Small Businesses
Search Engine Marketing (SEM) is not reserved and exclusive for big business. In fact, it is the brightest light for small businesses to effectively compete in their respective markets. It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.
Posted in Internet Marketing Services Also tagged Keyword Research, Local Search, Online Syndication, Organic Search Engine Optimization, PPC, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Conversion Optimization, Small Business, Social Bookmarking, Sponsored Search Advertising Comments closed
SEO Companies
As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy.
Posted in Online Content Also tagged Conversion, Copywriting, Indexing, Internet Marketing, Link Building, Online, Pay Per Click, PPC, Search Engine Optimization, SEO, SEO Company, Services, Social Bookmarking Optimization, Submissions Comments closed
Small Business Web Marketing