After Google+ pages became available to businesses a few weeks ago, companies and brands have been rolling out their own pages to gain a following. Although we still don’t know what kind of marketing results will come from a presence on Google+, it’s still important to establish one because the site is growing in popularity and Google is doing a lot to push it. Our experience shows that it always pays to stay on top of what Google is doing from the beginning.
Tag Archives: Social Media
Google Plus for SEO; How to Get More Followers and Engagement on Google+
What is Ambush Marketing?
In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to “official sponsors.” Unknowingly, they also gave birth to new advertising strategy known as “Ambush Marketing.”
Ambush marketing is an emotionally-charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor. Probably this practice had existed in some form long before 1984, but the sheer volume of money involved and the worldwide attention given Olympic events have led many to view the 1984 Olympic games as the origin of ambush marketing.
Posted in SEM Also tagged advertising, ambust marketing, guerilla marketing, Internet Marketing, marketing strategy, marketing technique, Search Engine Optimization Comments closed
Twitter Tweets, Facebook Walls, and Stumbling Stumble!
A strong social media presence can be the determining factor between a successful online business and one that gets lost in translation. Having started as a way to keep in touch with the social happenings of your friends, the social media world has evolved into an all-encompassing media powerhouse. Companies are now able to make a lasting impression on their audience directly. No longer do businesses have to solely rely on the hope that consumers will see a billboard or read a magazine with their advertisement in it, but rather they are now able to communicate with their targets on a more direct level. With social media came other online services involving bookmarking sites for consumers to “stumble upon” for lack of a better term. Here the work is done for the consumer as they merely narrow down their interests and the information is compiled for them. Social media allows for consumers to be informed in half the time with half the work and all of the benefits.
Posted in Social Media Also tagged facebook marketing, social media bookmarking, Social Media Marketing, Stumble Upon, twitting Leave a comment
SEO for Plastic Surgery
Plastic surgery is increasingly popular. New treatments, techniques, and tools are encouraging patients to consider plastic surgery as a viable option. Technology is changing the way we accomplish many tasks today. A great example of this? Most patients will find their plastic surgeons on the Internet.
Gone are the days when people exclusively used the Yellow Pages to find medical care providers. Simple word of mouth in small social circles can no longer compete with the instant power of the World Wide Web. The Internet is where plastic surgeons will cultivate a huge portion of new customers. Competition is wild and fierce. It’s not enough to have a stellar website. Doctors need targeted traffic and lots of it. Quality websites need quality search engine optimization or SEO.
Doctor Internet Marketing
Today’s doctors cannot afford to ignore the internet and the need to market their practices through search engines. Often, patients and consumers will research a doctor and the doctor’s specialty before contacting a physician for an appointment. As a result, it is important for doctors to be aware of the need for a website and search engine optimization (SEO).
Search Engine Optimization (SEO)
Search engine optimization is the method of creating an internet presence which increases website traffic and, ultimately, increases the visibility of your business and services. For doctors, SEO is important because in many cases, patients’ first impression of you and your level of knowledge and expertise will be based on the information they see on your website or on the internet.
Posted in Online Visibility Also tagged article submission, Internet Marketing, Search Engine Optimization, SEO Company, SEO Experts, seo goals, SEO Results, Website Traffic Leave a comment
Internet Marketing or E-marketing; Which is Better?
There are roughly three schools of thought within the marketing industry, as to what e-Marketing means. Each of the three are explained below.
The basic or entry level school of thought uses e-Marketing interchangeably with internet marketing, and alleges that e-Marketing and internet marketing are essentially the same thing. They both cover a very broad range of marketing platforms, media, tools and strategies. This view of e-Marketing interprets “electronic marketing,” as all marketing methods used on the web; everything from search marketing and SEO to social media, PPC and paid ads, and any other marketing method or tool available online.
Posted in Marketing Also tagged digital marketing, emarketing, Internet Marketing, marketing industry, Online Marketing, paid ads, PPC, RSS, SEO, sms messaging Leave a comment
Veterinarian Internet Marketing
As the veterinary industry continues to evolve, so does the need for fresh and effective marketing. Challenges such as online pet pharmacies, changing practice standards, and a struggling economy have driven patient visits to an all time low. According to the National Council on Veterinary Economic Issues, 37 percent of all practices across the nation failed to increase their revenue over the previous year.
SEO for Solar Energy
All things related to green energy are hot right now. The solar energy industry is no different. As more companies hop onto the green movement train, SEO has become more competitive. In order to get a website ranking, certain SEO techniques need to be put into place. SEO for Solar Energy has a lot in common with basic search engine optimization but there are also things that a company can do that are green specific.
Google Traffic; Increasing Traffic from Different Google Sources
The goals of just about every business website are simple, and fall in a successive order that closely resembles something like this:
- Become a visible website.
- Get more traffic.
- Convert traffic to customers.
- Improve sales and revenue.
- Acquire more traffic and repeat process.
This online business website plan is simple, but certainly not easy for the individual business owner to take on, especially if these efforts are made on one’s own. Increasing traffic to a business website is an on-going process, requires many time-consuming, proactive strategies and efforts.
Dangers of Social Networking Sites; Businesses, Job Seekers, Children and Adults Beware!
Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.
Posted in Social Media Also tagged Digg, Facebook, friendfeed, internet scames, MySpace, Online Security, social networking, social networking sites, YouTube Comments closed
SEO for Publishing Companies
In these difficult times, many publishing companies have problems attracting new customers and subscribers. This is true of publishing companies of all sizes. If you feel like your publishing company is a victim of this new era, you may be interested in trying some new marketing strategies.
Some experts already claim that publishing is dead, now that the internet has such a huge role in people’s lives. They claim that traditional publishing is quickly being replaced by push-button publishing. However, there is still a place in society for traditional publishing methods. Publishers need to learn how to use the internet to their advantage, instead of letting the internet take advantage of them.
SEO for Security Companies
SEO, or Search Engine Optimization, is the process of making a website more visible to search engines and users. Security Companies can gain more clients by utilizing the internet as part of their marketing plans. Passing out business cards, running newspaper ads and listing your company in the phone book is no longer sufficient to compete. As more people look to online sources to locate a product or service, any security company that ignores SEO is leaving potential profit on the table.