In the days before brand management entailed extensive online efforts, companies and corporations had things a bit easier. With television, printed press and radio being the 3 biggest media platforms before the internet, big companies could simply dish out their big bucks for positive brand advertising, press releases, and radio commercials. These companies had much more control over combating negative events. Brand name rivals rarely could get away with random slander and libel. Companies could usually recover quickly from a “shocking” news story, bad review, or even a televised, hour long 20/20 investigative story – like the behind-the-scenes story that revealed the horrible health code violations of Pizza Hut and other chain pizzerias in the 90′s.
Tag Archives: SERPS
Brand Reputation Management; Managing Your Online Reputation with SEO
Education Internet Marketing
Education Internet Marketing; How Schools, Universities, and Educational Centers Use Search Engine Optimization
Internet Marketing has permeated our culture at lightning speed. The education sector is no different. Schools and universities must use SEO as a part of their branding strategy as much as anything else. In fact, things like online social proof (how people look to their social network for trusted advice) apply more to universities than almost any other business sector.
Let’s face it; the yellow pages are an antiquity at this point. If someone wants to find you, they will hop on their computer or their Smartphone and look for you. If you don’t show up, the next guy will.
Posted in advertising Also tagged Content Management Systems, education seo, Google SERPs, seo for learning institutions, user friendly cms Leave a comment
Insurance Internet Marketing
Insurance continues to be an extremely competitive and lucrative field. Consumers expect to quickly jump online and compare quotes between insurers, giving the search engine optimized insurance sites an advantage over any competition.
Getting to the top of the search engine results page (SERP) is the goal of any online marketer, but it’s even more important in the insurance field. When your website gets an opportunity to be directly accessible to customers,it doesn’t matter who they compare you to, you will get more chances to win the conversions. You need to be certain that customers find your site at the top of the SERPs when they seek quotes.
Posted in Internet Marketing Services Also tagged Content Management System, Google, insurance, Internet Marketing, online marketer, SEO, SEO Company, wordpress Leave a comment
How Do SEO Companies Work? ; Cheap vs. Professional SEO Services
If you search for phrases like “keywords and backlinks in SEO”, a few ads appear at the top (these are paid ads, not organic rankings). One title reads, “Easy backlink strategy to place you on the first page of Google.” Another company states that they would “rank you high for cheap.” These kinds of SEO services focus solely on only a few elements of SEO, such as backlinks and meta-tags, but they appeal to small businesses due to their “cheap cost.”
With SEO/SEM services, you usually get what you pay for.
Posted in SEO Consulting Also tagged Backlinks, call to actions, description, Design, images, Keywords, meta tags, SEO companies, SEO Services, SEO strategy, title Leave a comment
How to Improve Search Engine Optimization
Search Engine Optimization is a field that is ever changing. Just when a webmaster thinks they have finished their website and all SEO elements, everything might change. Luckily, staying up-to-date with SEO developments can help online businesses compete. The trick is having a great strategy and an effective execution plan.
The content management system (CMS) can make or break SEO. The most popular CMS is WordPress; it is easy to use and very efficient. If you do not feel confident in your ability to do the coding required to modify or create a WordPress theme, there are many experts and training sources available. A Google friendly CMS makes internal linking and SEO optimization a breeze. You can ensure site wide indexing and strong internal links using categories, tags and related page widgets.
Posted in SEO Also tagged Backlinks, CMS, Content Management System, Google Friendly, link structure, Search Engine Optimization, SEO, seo boost Leave a comment
Twitter Search Function
Did you know that you can perform a non tweet or non-person search on Twitter? Although most people turn to Google when they first think to search, you can search for just about anything while on Twitter.
You might be thinking, Why would I want to search on Twitter when I can just do it on Google? Well, two reasons. The first is that you’ll get more real-time information from Twitter. Seriously, the next time you want to find out the current score to a game being played right now, check Google and then check Twitter. The one with the most readily available up to date info is might not be Google. In fact, you’ll probably have to wait for the game to finish to see only the final results on Google.
Posted in SMO Also tagged Google, Google Algorithms, realtime search, SEO Content, Social Media Marketing, Twitter, twitter search function Leave a comment
How to Remove a Banned Site from Google
Removing a banned site designation from Google (removing the actual ban) can be a lengthy, multifaceted procedure. You may need a professional to help you to do this and to put your online business back on track with the right SEO strategies. Optimum7 can help you to do this.
If your site has been banned by Google, you or those you have been employing to market you have been using the wrong approach to SEO. Many companies are tempted by offers from disreputable SEO companies that promise high traffic volumes to your site in a matter of days, weeks, or months. They are not exactly being upfront with you.
Posted in Google Optimization Also tagged banned from google, banned site, black hat, Google, hidden links, Hidden text, search engine algorithms, SEO companies, SEO Strategies Leave a comment
Avoiding Duplicate Content Issues
Did you know that creating pages, sub domains and sites with a substantial amount of duplicate content can be a back door path to getting banned from Google?
Let’s face it: no one wants to be banned from Google.. Any business seeking to gain access to its potential customers and / or leads in the online environment cannot afford to be excluded from the index pages of Google. With perhaps only 20% of the market shared between them, Bing and Yahoo are not viable alternatives by themselves for an internet marketing or SEO campaign that will bring profitability to your bottom line.
Website Maintenance
Website maintenance has to do with content updates, product updates for ecommerce sites, feature additions, and even website re-design. Basically, search engines and users both prefer to visit sites where there is always fresh content to see. This means that if you want to keep both users and search engines returning to your site, you need someone who can consistently update your site with fresh content.
This is the ongoing process known as Website Maintenance. Updating your website includes a multitude of tasks. It could be as simple as posting new descriptive copy for new products, to maintaining a full featured blog. Fresh content is crucial to keep you relevant, to keep your page rankings climbing, and to generate useful back links.
Google Maps Appear on Top of Google
One of the best tools that Google has recently introduced to help boost local searches is the addition of Google Maps pinpointing local listings on the top of the search results page.
This helpful function will show a user in one glance which service provider is nearest to them. In the past, local businesses looking to rank high on SERPs have seen their efforts eaten away by national chains with deep pockets. However, the combination of:
1. targeted SEO that highlights the local nature of your business,
2. the appearance of local businesses showing up on Google Maps in a prominent place in SERPs,
Posted in Search Engines Also tagged google maps, Google SERPs, Local Businesses, local ranking algorithms, local searches, rankings, top of google Leave a comment
Pay Per Click Program
Pay per click advertising can yield many benefits if executed correctly. This online strategy is one where you only pay if someone clicks on your online advertisement. It sounds easy doesn’t it? Actually, making a PPC campaign work for your business is a complicated process that takes sophisticated knowledge about the web, and constant implementation of certain strategies to generate conversions and ROI.
At Optimum7, this is precisely the sort of skill we specialize in. We have the sophisticated understanding of the web and its online users to make your PPC campaign a success, and to convert user visits into the sales and leads that you need to keep your business profitable.
Posted in SEM Also tagged demographic, engaging users, generate conversions, Keyword, landing page, marketing program, pay per click program, PPC campaign, ppc program, ROI Leave a comment
Get a Higher Search Engine Rank
If you’re reading this article, chances are you have an online business but aren’t getting enough sales or visibility. At Optimum7, we specialize in ways to make you both more visible and more profitable online.
As an internet marketing company providing SEO solutions to online businesses, we have helped many businesses who provide a real value to online customers reach their target demographic and get the conversions they need to become and stay profitable. Before you embark on an SEO training course, you should know that effective SEO takes years to learn. Since the addition of Google’s Instant Search and Previews, it has become even more difficult to get relevant traffic and convert that traffic.