Websites must be designed with SEO (Search Engine Optimization) in mind. After all, what good is your website if you cannot be easily found online? So, there is no better time to get the onsite optimization correct during the design process. Failure to do this will only cost you time, dollars and tremendous opportunities.
The main design of the website is completely focused on human visitors as it should be. Users respond to many different content elements such as text, video, audio, et al. However, the search engine spiders feed best on textual content. Also, keep in mind that the search engines work by users entering text in the form of a keyword phrase; they don’t upload a picture or a video to the search engines. So search engine technology is primarily text-based.