Search engine optimization (SEO), for those still unfamiliar, uses a variety of techniques to naturally improve a website’s placing in search results. The ultimate purpose is improved traffic. Search engines are a primary source of online traffic, yet less than 20% of internet users look past the first page of search results. The search term “Internet Marketing Services,” for example, returns 92,000,000 results on Google. While appearing on the seventeenth page (161-170) of results is impressive in itself, it’s not going to help you generate much traffic. Achieving Page 1 results is obviously the place to be if you want to be found and drive traffic and sales. You absolutely need SEO to accomplish this.
Tag Archives: seo techniques
Why Do Websites Need SEO
Posted in Business Online Also tagged Backlinks, Content, Google, Internet Marketing Services, Organic SEO, Pay Per Click, SEO Leave a comment
What is Google Pagerank Algorithm?
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?
Simply, the formula above lies at the heart of the Google PageRank system. PageRank, which was developed by Google founder Larry Page, is part of the system that Google employs to determine where your website falls on their search result page. You can imagine then just how important this little formula is to the success of your website.
Posted in SEO Also tagged Google, Google Algorithms, Google Page Rank, Search Engines, search result page, SERP Leave a comment
What is Local SEO?
Even Internet pros sometimes forget about the benefits that can be gained from utilizing local SEO techniques. The Internet is a big place and encompasses the entire globe while your business is likely located in just one small corner of the world. This is especially true if you have a “real world” business, brick and mortar and all. Instead of spending your marketing time and dollars marketing to the whole shebang, consider using a more targeted approach – local SEO.
Posted in SEO Also tagged geographic area, google maps, Internet, Local SEO, Marketing, Search Engine Optimization, Search Engines, SEO, seo campaign Leave a comment