Tag Archives: SEO Results

Doctor Internet Marketing

Today’s doctors cannot afford to ignore the internet and the need to market their practices through search engines. Often, patients and consumers will research a doctor and the doctor’s specialty before contacting a physician for an appointment. As a result, it is important for doctors to be aware of the need for a website and search engine optimization (SEO).

Search Engine Optimization (SEO)

Search engine optimization is the method of creating an internet presence which increases website traffic and, ultimately, increases the visibility of your business and services. For doctors, SEO is important because in many cases, patients’ first impression of you and your level of knowledge and expertise will be based on the information they see on your website or on the internet.

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Big Commerce SEO (Search Engine Optimization)

Big Commerce has been gaining in popularity in the past few years. As a hosted shopping cart solution, it is considered to be one of the easiest to install and implement. It is also known for its easy optimization integration, making it a popular choice for those looking to increase their visibility. This customizable solution offers several different design modes, social media integration and complete optimization services. At Optimum7, we have worked with several Big Commerce projects and we are very familiar with how this hosted shopping cart system functions when it comes to SEO capabilities.

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Cartit SEO (Search Engine Optimization)

Cartit can bring a comprehensive shopping cart solution to your ecommerce business if you are a beginner.  It’s an open source solutions which is free so it makes it ideal for individuals who want to test opening a new Ecommerce store. Optimum 7 understands how Cartit works, including its search engine optimization capabilities.

Cartit offers a variety of  services, including customer management that isn’t internet based – keeping your client’s identities and information safe, customer account features – allowing customers to create their own accounts, and an easy to navigate configuration – that allows you to personalize everything from the site’s appearance to shipping and payment options. It also allows for unlimited number of products.

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Why Is My SEO Not Working?

If you are new to the world of search engine optimization you are most likely feeling that your efforts are simply not working.  This can be overwhelming and frustrating. As with anything where difficulty or poor results are an issue, it is always beneficial to get back to basics.  Here are the basics of SEO.

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Search Engine Optimization (SEO) for Dummies

Search Engine Optimization (SEO) can make anyone feel like a dummy.  This is because the processes and steps number in the hundreds and more … in addition, SEO is constantly evolving as the major search engines like Google, Yahoo and Bing seek to perfect their search technologies to bring the most relevant results to the user.  This requires paying close attention to developments while learning all that has transpired previously.  For instance, just 3 years ago, Social Media was hardly on the radar screen for Search Professionals … now they are all scrambling as it is clear that the “social internet” is a major player and influencer on how the search engines will be ranking sites going forward.

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Analyzing Your SEO Results

Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies.  SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.

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Internet Marketing Services – 6-Point Checklist

Whether you are looking for Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search Management (Pay per Click or PPC), you need to make certain that the Internet Marketing Company you are interviewing includes or excludes the following:

I.    Extensive Keyword Research – this is absolutely essential.  If you don’t know which keywords have the best potential and have the greatest relevance, you will begin your internet marketing with a shaky foundation at best.  Many think they know their keywords and they are almost always wrong.  Few recognize how many variations of words and phrases are actually used by real people who are searching for their products and services.  It is only through extensive research, using sophisticated tools and methods, can all keywords of value truly be identified and included in the online marketing plan, while those keywords with poor potential can be eliminated or deemphasized from the thrust of the plan.

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