Search Engine Optimization (SEO) works pretty much the same across all platforms. SEO ranking in Yahoo, Bing and Google requires similar steps to be able to achieve success. However Google maintains a higher market share of online searches, and may be where you want to focus your SEO efforts.
The first step to tackle is research, mainly keyword research. Discovering what your potential clients are searching for and how those terms can be woven into your site is vital to creating a successful SEO strategy that will help your business increase productivity, whether you choose to rank with Yahoo, Bing or Google.
Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (