Many people assume that creating copy for a website is the same as creating copy for other types of media such as print, radio or television. Nothing could be further from the truth. In fact Search Engine Optimization (SEO) copywriting is a unique subset of copywriting. It requires a specific set of skills. The end product, or copy, is content written to attract users as well as abiding by the rules set forth by search engines.
Tag Archives: SEO Copywriting
Search Engine Optimization Copywriting
Posted in SEO Also tagged Backlinks, Copywriting, rankings, Search Engine Optimization, Search Engine Optimization Copywriting, SEO, SERP Leave a comment
Search Engine Promotion Services
As an online business owner you are likely dealing with competition – a lot of competition. Statistics show that more than 75% of all online business ventures fail. Making yourself as successful as you can is about more than website design and tweaking content. Search Engine Optimization (SEO) is what it is all about. Creating a marketing campaign that drives your site up the ranking lists, increases your visibility and makes conversion easier is a very tall order. Most ecommerce owners do not have the time, let alone the in-house staff to handle this enormous task on their own – it’s quite common to use qualified Search Engine Promotion Services to ensure that a site makes it to the top.
Internet Marketing – Using RSS for Your Great Content Stream
RSS (Really Simple Syndication) is an important tool to maximize interaction, loyalty and brand name awareness.
If your Search Engine Optimization process is resulting in great rankings, it is more than likely that you have a good steady stream of engaging and relevant content. Now that you’ve spent so much time and money getting the visitor to the site, you want them to remain aware and at the forefront of their minds over a long period of time.
Posted in Internet Marketing Services Also tagged Internet Marketing, Internet Marketing Services, Online Syndication, RSS, SEO, SEO Content Comments closed
Understanding and Applying Content into SEO
We speak about content on a daily basis. We do this not only because Google tells us that it’s valuable, or that countless marketers keep mentioning that it’s the most important factor in SEO, but because we have great experiences with original, relevant content. We practice what we preach to our clients. We put a lot of emphasis on content, how it’s written, how it’s stationed on a specific site, and how it’s promoted.
After all the preaching, we still get many questions from prospects and clients on content. Here’s a summary of the frequently asked questions as well as most important points;
Posted in Online Content Also tagged Internet Marketing, Search Engine Optimization, SEO, SEO Content Comments closed
How to Deal With Online PR Nightmare
Controlling your business brand’s image online is essential. Bad PR can kill a brand easily and quickly online. The online world is like a time warp, what could take days or weeks to snowball offline to create a PR nightmare, can literally happen within hours online.
A lot of older companies have witnessed this first hand. Recently Motrin found this out the hard way when an advertising campaign they launched for Mom’s pain, backfired rapidly.
Posted in Internet Marketing Services Also tagged Articles, Blogs, Online PR, Protecting your reputation online, Reputation, Search Engine Marketing, SEO Content Comments closed
Not getting Targeted Traffic?
by Adelard Gasana
When it comes down to it, I would rather have targeted traffic versus just traffic. Most logical people will. But what most web owners actually target is basic traffic. They do campaigns to increase traffic to their site, which in return wastes their time and money.
For example, a great article on top of digg.com or StumbleUpon for a day will get you huge amounts of traffic, but if that traffic is just there to read an article and press back, then you are wasting your bandwidth. The article has to be targeted to your audience. Your target audience consists of people that you want to fill out a form, click a link, or purchase a product.
Posted in Internet Marketing Services Also tagged Content Syndication, Directory Submissions, Internet Marketing, Online Marketing, SEO, Social Bookmarking, Targeted Traffic, Website Indexing Comments closed
Why Optimum7 Actually Rejects Potential SEO Clients
By Arthur Cooper
SEO or Search Engine Optimization is an intensive, interactive process that requires a strongly committed SEO Company. The commitment must be based on results … high search engine rankings, high conversion rates and a measurable ROI. There are certain inescapable truths about Search Engine Marketing:
1. It is expensive.
2. It takes months to actually achieve visible results. Depending on competition, it can take 6-12 months.
3. Many potential clients will be unwilling to wait this long or invest this amount of money.
4. The money isn’t the only major commitment the potential client must make. The client must also make a very substantial commitment to content. This content can be done by the client or someone else (3rd party) … however there is no option; fresh non-duplicate content is essential for a successful Search Engine Strategy.
Posted in Internet Marketing Services Also tagged Add new tag, Internet Marketing Services, Search Engine Marketing, Search Engine Optimization, SEO, SEO Content, Website Conversions, Website ROI Comments closed