Search Engine Marketing is only 50% complete when you start getting visitors to your website in volume due to successfully achieving high rankings for your targeted keywords. You now have visitors … now you need buyers.
No one knows on day one what will convert visitors to buyers. We know that the first objective is to get the attention of the buyer within a few seconds because that is all the time you have to “grab” the visitor. Website visitors have a short attention span and an even shorter level of patience to find what they are looking for. After all, they are just one click away from looking for someone else.
