Tag Archives: SEO
Higher Search Engine Rankings
In every industry, it is vitally important to expose your business to as many clients as possible. When it comes to online marketing, the most effective way to achieve high traffic to your website is to gain a high search engine ranking on Google. This is easier said than done, however. The ever-evolving processes in Search Engine Optimization (SEO) and Internet Marketing overall combined with intense competition for the most highly searched keywords dictate that Search Engine Marketers stay on top of all trends and developments.
Posted in SEO Also tagged Backlinks, offsite optimization, onsite optimization, Page Rank, Search Engine Marketing, search engine rankings, Social Bookmarking, Social Media Leave a comment
Link Building with Content
Link building is the most important element towards achieving great search engine rankings for your targeted keywords. While you can purchase backlinks and you can create Backlinks just by registering with online directories, the best Backlinks are those that are highly relevant, targeted on just one or two keywords and are naturally occurring. These Backlinks score the most points with Google et al. Content is the main fuel needed to actually attract and secure these Backlinks ultimately building your way to an impressive quantity and quality of links pointing directly into your site. So let’s review some basic forms of content and how you can use the content to build links.
Posted in Link Building Also tagged Backlinks, bookmarking, Content, Link Building, search engine rankings Leave a comment
How Google’s New Algorithm Will Affect SEO
Recent changes in Google's search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:
Posted in Search Engines Also tagged Google, Google Algorithm, Google SERPs, Indexing, keyword density, load time, Page Rank, paid links, SERPS Leave a comment
Common SEO Mistakes
As sophisticated and complex SEO is, there are basic common mistakes that we see all of the time from new clients:
Posted in SEO Also tagged Analytics software, Backlink Growth Strategy, Content Management System, Google Webmaster, Onsite SEO, SEO Friendly CMS Leave a comment
Link Building Methods & Opportunities
Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website. However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself. You can purchase Backlinks. You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued. The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites. High value websites include those websites that have high Google PageRank (PR).
Posted in Link Building Also tagged Google PageRank, Inbound Links, Link Building Methods, Quality Backlinks, ROI, Search Engine Optimization Leave a comment
When to Hire an SEO Copywriter
Let’s make an upfront assumption. You already have a website with the page content already done. You have your on-page SEO elements like titles, meta descriptions, and your sitemap all ship-shape. You recognize or have been advised that the addition of new content to the site and getting Backlinks are essential to getting ranked on the search engines and critical to SEO processes. A lot of assumptions here, however necessary, to establish the focus of this writing.
Posted in Copywriting Also tagged Blogs, Content, Copywriting, Press Releases, syndication 2 Comments
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing and execution practices.
Guaranteed SEO Results… Really?
Nobody can claim "guaranteed rankings." For anyone who's in the process of seeking SEO services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isn't. Those that claim guaranteed rankings are telling you what you want to hear; not what you need to know. Be careful about “play on words” i.e. “guaranteed page 1 of Google” can be achieved by placing ads (sponsored listings or PPC) that will show up on page … this is NOT SEO because SEO generate organic rankings … the ones that fill the main body of the page.
Analyzing Your SEO Results
Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
Posted in google analytics Also tagged bounce rate, google analytics, Keywords, Search Engine Optimization, SEO efforts, SEO Results, Traffic Sources Leave a comment
Google SEO Ranking Factors
Google has a definite list of do's and don'ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:
Posted in Google Ranking Also tagged Backlinks, Content, Google, Keywords, Off-Page Optimization, on-site optimization, Search Engine Optimization Leave a comment
SEO Friendly URL Structures