Insurance coverage has changed drastically in the past decade. Consumers are looking to go online and get quotes for a policy and a comparison of prices between your company and your competitors. Some of the greatest successes include Progressive’s “name your own price tool,” Allstate and State Farm’s television campaigns, the Geico gecko and Esurance’s brand re-invention. What has distinguished Esurance from its better-known competitors is positioning itself as a company built online to service the online community. Their sites and mobile applications have a simple layout that provides a great customer experience. Esurance has left behind their secret agent mascot Erin and opted for an advertising campaign that chooses a more direct approach in reaching out to potential customers.
Tag Archives: SEO
Insurance Internet Marketing
Posted in Internet Marketing Services Also tagged Content Management System, Google, insurance, Internet Marketing, online marketer, SEO Company, SERPS, wordpress Leave a comment
B2B Marketing
The concept of B2B marketing is as old as commerce itself. B2B marketing stands for business to business marketing and is essentially self explanatory. It should not, however, be confused with B2C marketing which stands for business to consumer marketing. The former focuses its marketing strategy on businesses while the latter sells products and services directly to the consumer. B2B marketing has evolved significantly since the first World’s Fair (originally titled Great Exhibition of the Works of Industry of All Nations) which was held in London in 1851.
Posted in Business Strategy, Internet Marketing Strategy Also tagged B2B marketing, business to business marketing, PPC, Social Media Leave a comment
Guest Blogging for Dummies
Guest blogging is a fantastic means to boost your SEO efforts, obtain quality backlinks and build authority within your niche and industry. It can, however, be an extremely time consuming task to find opportunities to guest blog and to write them. Listed in this article are 11 time saving tips for guest bloggers that will ensure you get the most out of your guest blogging opportunities. These valuable tips have been gathered from thought leaders and blogs with high authority such as Mashable, Social Media Examiner, SEOMoz, Copyblogger, KISSmetrics, Hubspot and Kikolani.
1. Start with Crystal Clear Goals
Posted in Blogging, Internet Marketing Strategy Also tagged Backlinks, Google PageRank, guest blog, guest post Leave a comment
Resort Internet Marketing; How to Market Resort Hotels
Resort Internet Marketing is an essential factor in attracting customers to exotic resort locations. Since 2009, online marketing spending has climbed almost 15 percent each year. On the other hand, traditional marketing and print media expenses have been steadily declining at the same time. How are companies making a success of online marketing?
The Advantages of Internet Marketing For Resorts
Many resorts have relied on brochures and pamphlets for years. While these tools are still effective ways of reaching some customers, the Internet has become the first place travelers look for information on vacation lodgings. This alone is a serious reason for resort owners to reexamine their existing marketing strategies.
Posted in Internet Marketing Services Also tagged Backlinks, Blogging, Content Marketing, hospitality, hotels, Internet Marketing, Internet Marketing Strategies, seo management, SEO program 1 Comment
Integrated Internet Marketing
The golden days of marketing solely with flashy television advertisements or print media have quickly faded with the advent of the Internet as a marketing and sales platform. Online businesses have unique needs that need a multi-tiered approach to increasing sales and building a solid customer base for long term success. A uniform plan is no longer an ideal solution because the competition is only getting stiffer and more up to date with marketing advancements. Each part of an integrated marketing plan will help reach each business owner’s goals and Optimum7 wants to build one from the ground up for your company.
Crowdsourcing Lessons for SEO
Gone are the days of suffering through everything from a specific math problem to the way children learn. What used to be researched and studied for extended periods of time by men and women in lab coats is now available to fix from the comfort of your own home. When people have a problem, they share information, and organize themselves to bring forth a resolution. This is the basis of crowdsourcing, sharing your problem and what you know so far, and allowing others of all walks of life and experience levels to take the seed you’ve planted and bring it to fruition.
Posted in Internet Visibility, Public Relations, SEO, Social Media Also tagged connecting with customers, Internet Marketing, online conversation Leave a comment
Google Punishing “Over-optimized” Sites?
With another Google algorithm change imminent, Internet Companies will begin to deal with another challenge with sites that are considered “over-optimized”.
What is “Over-optimization?”
Google’s Matt Cutts took a question where a user asked if over-optimization was an issue. Cutts’ response can be heard here …
For Google and other search engines, over-optimization is “a euphemism for a little spammy.” Things like keyword density and hidden text are what annoy people. When you bring users in, they notice bad content. A bad layout, too many ads or keyword-stuffed articles essentially do you in before Google’s increasingly sophisticated algorithms and crawlers can. Your users are the ones who will be turned off, and your competitors will simply laugh at your attempts, which brings us to the crux of fighting off the ever increasing scrutiny of search engines.
Posted in Copywriting, Google Analytics, Google Optimization, Search Engine Optimization, Technology Also tagged Content, Google, Search Engine Optimization, SEO strategy Leave a comment
How Search Engine Marketing Works
Search Engine Marketing (SEM) is a combination of online marketing strategies designed to maximize a brand’s visibility with searchers on the Internet. Some companies use the acronym SEM to refer only to pay-per-click advertising programs, but here at Optimum7, we understand the importance of a comprehensive plan that blends Search Engine Optimization, Reputation Management, and Pay-Per-Click Advertising to attract prospects and create a steady revenue stream.
Search Engine Optimization
Search Engine Optimization (SEO) refers to all the things you can do to make your site’s pages more visible in the search engines. This includes:
Posted in SEO Also tagged landing pages, Pay Per Click, PPC, PPC Campaigns, Reputation Management, Search Engine Marketing, Search Engine Optimization, SEM Leave a comment
Improve Ranking by SEO
Search Engine Optimization is the art and science of providing content that either solves problems for or entertains a target audience in a manner that is recognized and respected by the search engine bots. If a company does not rank well in the search engines, potential customers will not find it when searching. Companies without a solid SEO strategy are doomed to spend all their resources on paid advertising that has a very short shelf life, rather than SEO web content that can last and rank for years.
Start with a Framework
SEO Reputation Management
According to Google, 89 percent of all consumer research begins online. This makes it very important for you to control the information consumers see at the top of the search engine results. If your website gets outranked by negative information on the search engines that may be all prospects ever learn about you.
Fortunately, the Search Engine Optimization (SEO) strategies you employ for increasing your website’s visibility will also help protect your reputation online. Once you have that structure in place, reputation management is a matter of monitoring the Internet and responding quickly to address complaints before they escalate.
E-Commerce Consultants – SEO and Sales
Constant developments in web and mobile technology, social media, and an economic recession have changed many things about the way consumers engage in online shopping and purchases. A vast amount of consumers have long since used mobile commerce as a major means of shopping and purchasing. With social media making it easier than ever to share product experience and recommendation, brands loyalty, product reviews and instantly shared suggestions, e-commerce website owners have to be on their toes.
Posted in Ecommerce Also tagged business-to-business, Ecommerce, ECommerce Consultants, eCommerce tools, Search Engine Optimization, shopping cart Leave a comment
Corporate Internet Marketing – SEO for Corporations
The digital economy has never experienced a downturn. This is important to keep in mind when looking for ways to market your corporation in the 21st century. The old model of broadcasting a message to people unable to tune you out has been replaced by a strategy of building a search engine optimized (SEO) website and then inviting prospects to come and interact with your brand. Corporate Internet Marketing strategies are helping many companies thrive in an uncertain world.
SEO is crucial for Corporate Internet Marketing for three reasons: It turns the marketing funnel around to pull prospects into the stream, it builds recognition of your brand with searchers, and it helps manage your reputation in proactively.