Tag Archives: Search Engines
What is the Best Online Marketing Strategy?
Traditional marketing methods are almost always outbound. In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques. These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more. Regardless of the inherent inefficiencies of outbound marketing, the best marketers learned their marketplace including potential buyers and existing competition. Knowing what your target market is looking for and how / what your competition is doing to reach the target market is always square one in the marketing arena.
Why Should I Use XML Google Sitemaps?
When you hear the term Google Sitemap, you most likely assume that it is a tool used by Google when ranking websites. If you do, you are assuming wrong. Google sitemaps are actually used by multiple search engines during their indexing and ranking process. In short, the Google sitemap is a basic XML file which contains all of the separate pages from a particular website in a format that is simple for search engines to read and index. The format used by Google Sitemaps was actually developed by a team that included members from Microsoft, Google and Yahoo, but it is known by most web surfers as “Google” XML Sitemaps.
Posted in SEO Also tagged Ask.com, bing, dynamic sitemap, Google, seo process, Webmaster Tools, xml sitemaps, Yahoo Leave a comment
What is Google Pagerank Algorithm?
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?
Posted in SEO Also tagged Google, Google Algorithms, Google Page Rank, search result page, seo techniques, SERP Leave a comment
Increase Your Link Popularity
If you’d like to make your site more visible, one of the primary things you need to do is to increase your link popularity. Link popularity, to put it simply, is a measure of how many legitimate links point to your site, how good those links are, and how much apparent value they add to your site.
Posted in SEO Also tagged Google, Keywords, Link Building, link popularity, Page Rank, reciprocal links, SEO, site design, swapping links Leave a comment
SEO Friendly Website Design
You may not realize it, but some of the advanced design techniques that you use for your website, such as Flash, or heavy use of frames may actually be hurting your SEO rankings. When designing a website, it is important to make informed decisions about each design element in order to optimize the site for search engine rankings. By learning which tools can negatively impact your rankings, as well as which are designed to improve them, your website will have a better chance at ranking high with the major search engines.
Posted in Design Also tagged alt tags, Content, CSS, domain name, Flash, Google, Keywords, rankings, SEO, site maps, Web Design Leave a comment
What is Local SEO?
Even Internet pros sometimes forget about the benefits that can be gained from utilizing local SEO techniques. The Internet is a big place and encompasses the entire globe while your business is likely located in just one small corner of the world. This is especially true if you have a “real world” business, brick and mortar and all. Instead of spending your marketing time and dollars marketing to the whole shebang, consider using a more targeted approach – local SEO.
Posted in SEO Also tagged geographic area, google maps, Internet, Local SEO, Marketing, Search Engine Optimization, SEO, seo campaign, seo techniques Leave a comment
How to Choose a Domain Name for my Website
To many, this seems like a no brainer. Your domain name should be your business name, end of story – right? It isn’t really that simple. In fact, picking the perfect domain name for your site isn’t only difficult, it may be one of the most important decisions you make for your new website. From extensions (.com, .net, .us et al) to name length, your domain name may be the single thing you need your potential customer to remember. Don’t forget, many of the “best” names may already be taken. In a perfect world, the name you want will still be available, but in most cases they have already been snapped up. So, you are faced with a conundrum: how to pick the perfect name.
Posted in SEM Also tagged competitor site, domain, domain brokers, domain name, extensions, Keyword, park page, Website Leave a comment
Should You Outsource PPC to a Third Party?
One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines. Google’s PPC is called Adwords. PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results. As with organic search results, the ads are targeted to the keyword.
Posted in Pay Per Click Also tagged Adsense, bing, Conversion Rate, Google, Internet Marketing, organic serach, Outsource PPC, Pay Per Click, PPC, ROI, Yahoo Leave a comment
What Type of Content is Best for My Site
Should I have a flashy website? What is a flashy website? Video? Music? Spokesperson? High Resolution Pictures? These are just a small fraction of the questions when folks starting thinking about content and what type of content is best suited for them.
Posted in Online Content Also tagged Articles, Blogs, call to action, Content, ebooks, faqs, flash sites, increase traffic, Keywords, search egine optimization, SEO, Website Content Leave a comment
How to Outsource Internet Marketing
According to Nielsen Online, as of June 2009, there are approximately 228 million American Internet Users, which is 74.1% of the US population. This percentage is up from 44% of the population in 2000. How does your business deal with this overwhelmingly obvious trend? Do your business objectives fully take this into account?
Posted in SEO Also tagged back links, Content, Conversion Optimization, Google, outsource internet marketing, ROI, SEO, Social Bookmarking, Social Media, Viral Marketing Leave a comment
What No Longer Works in Internet Marketing