Web 2.0 tools provide the exact data you can use to gauge the effectiveness of your online ads. Unfortunately, many companies are not availing themselves of the data they could access to make more effective decisions and control online advertising costs to maximize their return on investment (ROI).
With an online advertising campaign and your marketing funnel tracked in Google Website Optimizer, you will be collecting the data you can use to determine which keywords convert for you. You can compare your expense for each conversion against sales revenue to see exactly how your advertising budget is performing for you. With split testing you can then optimize your spending to create the best possible ROI.
You want a high ranking on Google. Face it, everyone does. The question is what are willing to do and how much work are you willing to put into achieve the ranking that you desire. You must imagine that the pool for those scrambling to get a high ranking on Google and even those who are simply trying to have Google visibility grows every day. Everyone is very aware of the fact that he who dominates the Google search results pages, controls the marketplace. The good news: it’s possible. With the right strategy and execution schedule, you can increase and maximize your Google Rank.
Does Bing Auto-Suggest and Google Instant Search affect SEO?(Search Engine Optimization) Yes they do; they each limit a user’s options, narrowing your chances at gaining a visitor.
If you build it, they will come… right? Not on the internet. Online, for people to visit a website it takes a little more effort nowadays. The two main causes of low traffic on a website are poor advertising / promotion and poor site design. The former prevents people from finding you, while the latter prevents people from returning. Both end in unfortunate site statistics. Thankfully, troubleshooting is not impossible.
We all know how important it is to rank high on a Search Engine Results Page (SERP) – especially on Google. For many, ranking high with Google is the ‘holy grail’ of 
Copywriting is nothing more than using words to advertise your ideas, products or services. Traditionally used in print media or television and radio spots, copywriting has evolved to encompass online marketing campaigns. Like traditional copywriting, online