Tag Archives: Search Engine Results Page

Online Advertising Costs; SEO, PPC and Marketing

Web 2.0 tools provide the exact data you can use to gauge the effectiveness of your online ads. Unfortunately, many companies are not availing themselves of the data they could access to make more effective decisions and control online advertising costs to maximize their return on investment (ROI).

With an online advertising campaign and your marketing funnel tracked in Google Website Optimizer, you will be collecting the data you can use to determine which keywords convert for you. You can compare your expense for each conversion against sales revenue to see exactly how your advertising budget is performing for you. With split testing you can then optimize your spending to create the best possible ROI.

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Google Rank

Google RankYou want a high ranking on Google. Face it, everyone does. The question  is what are willing to do and how much work are you willing to put into achieve the ranking that you desire. You must imagine that the pool for those scrambling to get a high ranking on Google and even those who are simply trying to have Google visibility grows every day. Everyone is very aware of the fact that he who dominates the Google search results pages, controls the marketplace. The good news: it’s possible. With the right strategy and execution schedule, you can increase and maximize your Google Rank.

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Bing Auto-Suggest Search and Google Instant Search

Does Bing Auto-Suggest and Google Instant Search affect SEO?(Search Engine Optimization) Yes they do; they each limit a user’s options, narrowing your chances at gaining a visitor.

The important concept to keep in mind if you’re trying to rank on Google and Bing is that they work in almost opposite ways. Google has the lion’s share of the market, most people perform searches there and thus most businesses try to rank there. Bing on the other hand only has 30% of the market. So while Google has to come up with ways to adjust their algorithms to compensate for the millions of results that could end up being irrelevant to the user’s query, Bing starts out by limiting the number of sources to begin with.

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Why Does My Site Have Low Traffic?

If you build it, they will come… right? Not on the internet. Online, for people to visit a website it takes a little more effort nowadays. The two main causes of low traffic on a website are poor advertising / promotion and poor site design. The former prevents people from finding you, while the latter prevents people from returning. Both end in unfortunate site statistics. Thankfully, troubleshooting is not impossible.

Not advertising falls under the poor advertising banner. Promoting your website is a fundamental activity that should be performed comprehensively and properly. You need to truly announce yourself. After all, if you don’t, how do you expect people to find you?

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Advertising with Pay Per Click

With the bad economy, more and more people are turning to the internet as a way to bring in a little bit of extra income. The businesses are easy to start up, and profits are largely dependent on how hard the owner is willing to work. Many of these new internet business owners struggle with just how to go about marketing their business. One of the most popular ways is advertising with pay per click. PPC offers website owners a unique way to position and brand their product or services and can impact their bottom line. Understanding just what pay per click advertising is, as well as its benefits and disadvantages, is the first step towards implementing a successful PPC campaign.

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Reasons for Not Ranking on Google

We all know how important it is to rank high on a Search Engine Results Page (SERP) – especially on Google. For many, ranking high with Google is the ‘holy grail’ of Search Engine Optimization (SEO) – and it should be. Google is still the most popular search engine, by far. It should come as no surprise that many people tailor their SEO efforts to Google specifically.  They are often confused and frustrated to find that after all that work, their site is still not ranking on Google. So why?

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Online Marketing and Copywriting

Online Marketing and CopywritingCopywriting is nothing more than using words to advertise your ideas, products or services. Traditionally used in print media or television and radio spots, copywriting has evolved to encompass online marketing campaigns. Like traditional copywriting, online copywriting must be written with the sole purpose of persuading the reader to take some action, be it purchasing a product or service or filling out a form. The underlying principles of traditional copywriting apply to online copywriting; however, by utilizing specialized techniques, typically called Search Engine Optimization (SEO) Copywriting, writers can create copy that will serve not only to persuade the reader but also to rank the site higher on search engine result pages.

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How to Dominate a Niche Category

This quick tutorial is an overview of the most common way Internet marketers have been able to control a niche category online. When entering a new niche/industry online, the path most website owners take is create only 1 site and build upon that site over time.  Most “gurus” know this creates some common problems. The biggest problem is competition: 1 versus thousands/millions of other sites in the industry.

Note: This is not for the faint of heart; this will not be quick, and this will not be painless. But if you follow these guidelines, you will join the few who say, they own a niche.

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