Tag Archives: search engine result pages

Is There a Backlink Tool for SEO?

By melissa | Published: July 29, 2010

Backlinks, or inbound links, are an essential building block in the SEO (Search Engine Optimization) process. Backlinks help search engines to establish a site’s popularity; however, simple inbound links are not enough to boost a site’s rank in SERPs (Search Engine Result Pages). Getting the highest quality backlinks is equally important.  Knowing the proper backlinking methods can help you to better utilize this essential SEO tool.

Inbound links must be relevant to the content on your website. Quality backlinks are determined by two main factors: the theme of the linked site should be similar to your own website, or the linked site should contain keywords that you’ve used to optimize your site. If these links do not lead to any relevant information, they will not really help to advance your site’s rankings.

This is a preview of “Is There a Backlink Tool for SEO?”
Read the full post (estimated 1:52 mins reading time)

Posted in Link Building | Also tagged , , , , , , | 1 Comment

Paid Search vs. Organic Search

By melissa | Published: December 23, 2009

Paid Search vs. Organic SearchInternet Marketing involves many components; chief among them are Paid Search and Organic Search.  Some do not know the difference.  Others don’t know whether, and under what circumstances each should be used.

The Difference

Paid Search is the placement of advertising on the first page of Search Engine Result Pages (SERPs).  SERPs are always unique because they are generated based on the searcher’s entry of a keyword or a keyword phrase.  So, the availability of advertising space on the very first page of these results is most attractive.  Most Paid Search, such as Google Adwords, is driven by a bidding model where the advertiser must bid a Cost per Click (CPC) to have their ad placed.  The bid is for keywords/phrases that the advertiser wishes to have visibility for.  Paid Search Ads appear generally above and to the right of the organic results; so, in essence paid ads compete with naturally occurring results for the attention of surfers.

This is a preview of “Paid Search vs. Organic Search”
Read the full post (estimated 2:44 mins reading time)

Posted in Paid Search | Also tagged , , , , , , , | 6 Comments

Why Should You Outsource PPC

By melissa | Published: September 2, 2009

Why Should You Outsource PPCPay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.

There are really only two metrics that matter when it comes to PPC … (1) CTR (Click through Rate) and (2) Conversion Rate.  Click through Rate is simply the number of times a paid ad is clicked divided into the number of times the paid ad is displayed (impressions).  Conversion Rate is the number of conversions (leads, sales, filled forms, subscriptions, etc) divided into the number of paid visits, generally to a specific landing page.  In essence, PPC success can be fully assessed by focusing just on these 2 metrics.

This is a preview of “Why Should You Outsource PPC”
Read the full post (estimated 3:09 mins reading time)

Posted in Internet Marketing Services | Also tagged , , , , , , , , , , | Comments closed

  •