The most important aspect of a website is to deliver a message to visitors and get then to fill out a form, buy a product, service, or make a phone call.

How can we differentiate ourselves from the competition? Many companies are using the same methods and procedures to create results for their clients. I have been hearing al lot of this recently at events and conferences. It seems to be a huge concern for companies who feel they cannot sustain growth or who feel they have hit a ceiling in their markets.

If you are looking for a Search Engine Marketing Company, you must know by now that there are many to choose from. However, if you think through your goals and objectives, your “Search” for an SEM Company will become focused very quickly. Consider what your goals are; asked yourself the following key questions:

SEO or Search Engine Optimization is an intensive, interactive process that requires a strongly committed SEO Company. The commitment must be based on results … high search engine rankings, high conversion rates and a measurable ROI. There are certain inescapable truths about Search Engine Marketing:

Search Engine Marketing Consultants, as the term “consultant” implies, provide analysis, guidance and usually implementation of Search Engine Marketing strategies and procedures. However, the definition by itself does little justice to the important areas of emphasis that you must look for in a true SEM Consultant.

It’s always tough to create a team, a team of people who can communicate and identify opportunities as well as deliver promises. Employee turnover is one of the major issues at any company. So, how do you find the right kind of staff to create your Search Engine Department?

The first step would be to identify yourself; what type of an organization you really are. Are you an internet marketing agency, a full service marketing firm or a consultant? Once you place yourself in the right category, the people you should associate with will be limited.

Search Engine Marketing (SEM) is not reserved and exclusive for big business. In fact, it is the brightest light for small businesses to effectively compete in their respective markets. It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.

Website Optimization and Internet Marketing are synonymous terms.  The major supporting cast or specialty is Search Engine Optimization or SEO.

However SEO is often misunderstood.   It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks.”  However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO.

As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies.  Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy.

One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for.

Sixty-Eight percent of online searchers DON’T go past the first page … 98% don’t go past the 3rd page.  Are you hoping that the remaining 2% will find you?  Is that what you are banking on or hoping for?  Don’t hold your breath.

I discovered this about a week ago and it frankly surprised me. Apparently the Robots.txt file has a new agreed upon protocol for implementing sitemaps

To simply add a sitemap to your robots.txt file simple open it in a text editor and input the following example:

Recently I read an interview on Larry Page; co-founder of Google, and most of his answers were simply brilliant. Larry Page - http://money.cnn.com/2008/04/29/magazines/fortune/larry_page_change_the_world.fortune/index2.htm .
 
He speaks a lot about Innovation and the why there needs to be more risk taking behavior in technology. Risk taking was what leaded to all the great inventions of the last century and it is needed to drive us into the future. Here are two examples of innovation which were brought on by non-traditional means that have changed the way we view the world;