Tag Archives: Search Engine Optimization

Link Building Methods & Opportunities

March 10, 2010
Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website. However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself. You can purchase Backlinks. You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued. The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites. High value websites include those websites that have high Google PageRank (PR).
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Guaranteed SEO Results… Really?

March 5, 2010
Nobody can claim "guaranteed rankings." For anyone who's in the process of seeking SEO services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isn't. Those that claim guaranteed rankings are telling you what you want to hear; not what you need to know. Be careful about “play on words” i.e. “guaranteed page 1 of Google” can be achieved by placing ads (sponsored listings or PPC) that will show up on page … this is NOT SEO because SEO generate organic rankings … the ones that fill the main body of the page.
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Analyzing Your SEO Results

March 5, 2010
Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
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Google SEO Ranking Factors

March 5, 2010
Google has a definite list of do's and don'ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:
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Corporate SEO (Search Engine Optimization)

February 26, 2010
Many corporations are looking to Search Engine Optimization to more efficiently target the marketplace. Budgets have been trimmed, even slashed, for traditional marketing approaches such as TV / Radio, Print, Direct Mail, Telemarketing, etc. All of these approaches are “outbound” relying on mass media or mass coverage with the hope of converting a micro percentage (less than 0.1%) of those actually buying something. At the same time online marketing budgets have been increased, even during these tough economic times.
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What is Search Engine Marketing (SEM)?

February 23, 2010
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
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How to Execute a Successful SEO Campaign

February 15, 2010
Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition.
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Tips For a Better Page Rank

February 12, 2010
If you've got an outdoor advertising contract, you want your billboard put in a spot where the most traffic is going to see it, right? Or if you're paying for TV ad time, you want your spots to run during a time of day or program where people are going to hear them. The same goes for your Google Page Rank
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How to Start with SEO

February 12, 2010
Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO). SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings. From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start. The process can be complicated and time consuming, but by breaking it down into easy to digest tasks, beginning your SEO campaign doesn’t have to be daunting – in fact, it can be fun.
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When Should You Start A PPC Campaign?

February 11, 2010
Pay per Click is a form of paid online advertising that, in most instances such as in Google Adwords, provides advertisers the ability to bid for ad space on the first page of Search Engine Page Results (SERPs). The chief advantages for the advertiser are:
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Effective Link Building Tips for SEO

February 8, 2010
Link building is an essential part of any Search Engine Optimization plan to boost your website's position on Google, Bing, and Yahoo! Unfortunately, it is also the technique that is most frequently done incorrectly by people who are new to SEO and all too-often ignored or avoided by SEO companies doing poor work and generating poor results. While link building is one of the strongest SEO techniques, it does need to be done right. Building links ineffectively will only waste your time and effort because it will do little to improve your ranks.
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Where to Start With SEO

February 8, 2010
Search Engine Optimization (SEO) is a sophisticated set of related processes that require significant levels of expertise and commitment to be successful. While many of the tools needed for quality SEO results can be easily found online, many of them free, constant dedication and continuing education are essential to generate top search engine results. In theory, you could do this yourself; in practicality you probably can’t.
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