If you are an SEO Company, you certainly have a full plate of business uncertainties that will always keep you on your toes. There are many different types of uncertainties and each of them requires a plan of action or strategy to effectively deal with them. The uncertainties range from the technical side such as Google algorithm updates like Panda to sales uncertainties due to the inherent costs associated with Professional SEO Services to economic uncertainties, personnel uncertainties, support network uncertainties and client uncertainties. As the President and CEO of Optimum7, I feel I have something to offer the online community in sharing these and how we effectively deal with them.
Tag Archives: Search Engine Optimization
SEO Challenges; The Business Uncertainties of SEO and How to Deal with them
Posted in SEO Also tagged business uncertainties of search engine optimization, business uncertainties of sem, business uncertainties of social media, business uncertainties of web design, Guaranteed SEO Services, SEO, seo business, seo guarantee fee, seo guarantee ranking, SEO professionals Leave a comment
How to Analyze a Website for SEO and What to Expect from SEO in 6-12 Months
It’s no question that an initial review of a prospect’s website by an SEO Company can come off as a weak analysis because it is mainly software driven and not a painstaking human analysis. It really is a conversation starter which can lead to more of an in-depth analysis leading to an effective strategy to take the prospect’s website to the next level on Google. It’s almost impossible to rely on software alone to do an analysis of a website in terms of Google visibility or authority. An analyst (a human being) must look at the data and review the hundreds of elements that might play a role in the custom strategy to be proposed for the business’ website.
What is Ambush Marketing?
In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to “official sponsors.” Unknowingly, they also gave birth to new advertising strategy known as “Ambush Marketing.”
Ambush marketing is an emotionally-charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor. Probably this practice had existed in some form long before 1984, but the sheer volume of money involved and the worldwide attention given Olympic events have led many to view the 1984 Olympic games as the origin of ambush marketing.
Posted in SEM Also tagged advertising, ambust marketing, guerilla marketing, Internet Marketing, marketing strategy, marketing technique, Social Media Comments closed
How to Get in Google Search via SEO and PPC
If you have a website, you expect that people will be able to find you in the search engines. In fact, you need them to find you there because more than half of all searches begin online. Of course, Google is the global leader in search, so your first concern should be how to get in Google search.
New sites
There are a few things you can do to make yourself more visible to Google when you are starting out:
1. Create a Google friendly website by using a Content Management System (CMS) such as WordPress. Make sure that you have informative and great content on your site.
Posted in Google Ranking Also tagged appearing on google search, getting to google search, PPC campaign, ranking on google, Search Engine Marketing, SEM, SEO Leave a comment
How to Improve Online Business Using Google SEO (Search Engine Optimization) and PPC
If you want to improve online business, you should begin with optimizing your site. Study your analytics to see what works, test to see what might work better, and then apply your findings to targeted search engine optimization (SEO) and pay-per-click (PPC) campaigns.
1. Build your marketing funnel in Google Analytics.
Google lets you create goals on your account that record when visitors complete certain activities, like signing up for your email list or viewing a product page. If you establish goals that track customer movement through the sales process, you will learn where you lose customers.
How Does Google Rank Pages?
Since the first days of the search engine, web developers have been chasing the number one spot in search results. Their attempts have occasionally included unethical or “black hat” methods of manipulating results in their favor. To fight this search engines like Google have started using complex and intuitive algorithms for determining which sites should rank highest.
The Google Algorithm
While updates are constantly being made to their system, Google’s so-called Panda seems to be geared toward one main goal. It drives what Google considers to be high-quality sites up and drops those of lower quality by penalizing content farms.
Posted in Google Ranking Also tagged push google rank pages, pushing rank pages, Search Engine Marketing, SEO specialists Leave a comment
How Can I Get More Customers Online With SEO and PPC
The best way to improve online business is to increase the number of qualified prospects that visit your site. With the right search engine optimization (SEO) strategy and targeted pay per click (PPC) campaigns, you can improve online business by connecting with those most likely to become customers.
1. SEO Foundation
A solid SEO foundation on your site should guide everything you will do.
* Keyword research feeds right into any pay-per-click campaigns.
* Content management systems publish new content with accurate SEO structure.
* A link-building strategy develops relationships with others in your field.
How to Market a Website Using Google SEO and Adwords
If you build it, will they come? Websites need promotion in order to be able to get any traffic. Pay-per-click (PPC) advertising and search engine optimization techniques can market a website and start building a reputation that attracts customers.
PPC Marketing Campaigns / Google Adwords
Search engines take some time to recognize new sites, but PPC ads let you pay to place ads on the top page of the search engine results for your chosen keyword. You only pay when a potential customer actually clicks through to your site, so your spending is very focused.
Brand Reputation Management; Managing Your Online Reputation with SEO
In the days before brand management entailed extensive online efforts, companies and corporations had things a bit easier. With television, printed press and radio being the 3 biggest media platforms before the internet, big companies could simply dish out their big bucks for positive brand advertising, press releases, and radio commercials. These companies had much more control over combating negative events. Brand name rivals rarely could get away with random slander and libel. Companies could usually recover quickly from a “shocking” news story, bad review, or even a televised, hour long 20/20 investigative story – like the behind-the-scenes story that revealed the horrible health code violations of Pizza Hut and other chain pizzerias in the 90′s.
Posted in Reputation Management Also tagged brand management, Brand Reputation Management, offsite SEO, Onsite SEO, Reputation Management, SEO processes, SERPS Leave a comment
Industrial Web Design
Industrial web design presents unique challenges. Industrial websites require a creative perspective to translate the work that gets done into attractive communication and marketing tools. They also require specific functionalities for purchasing and product options most of the time.
Search Engine Optimization (SEO)
At the heart of every website should lie a structure that the search engines can easily access and comprehend. The more attractive your site appears to the users and search engines, the higher it might rank on the search engine results pages (SERP), and the more traffic you can expect to your site.
Posted in Design Also tagged higher ranking serp, Search Engine Marketing, SERP, Web Design Leave a comment
Why Do Marketing; Why Business Marketing is Necessary
This may sound like a question that insults the intelligence of most business owners or service providers. You may think, everyone knows why businesses need marketing – but do they really? Even if one assumes that the majority of the population knows what marketing does for a business or service provider, common attitudes toward marketing often reveal ideas that are highly mistaken.
A lot of local or small business owners tend to perceive marketing as an optional luxury; one which can be eliminated if the business is doing poorly. If it’s in the budget to put an ad in the paper, fine. If not, that’s fine too. However, these are exactly opposite in approach and action to those a business should take, especially if profits and revenue are not meeting projected goals.
Posted in Advertisement Also tagged internet marketing campaign, Pay Per Click, reasons to do marketing, Search Engine Marketing, SEM, SEO, web marketing Leave a comment
SEO Marketing Solution
Have you been wondering how you can use web marketing to attract customers instead of spending all your time chasing new prospects? Search engine optimization (SEO) and online marketing can start attracting those prospects to you.
SEO Marketing Options
When you apply SEO techniques both on and off your website, you can start drawing organic searches to your site. To give your campaign a boost while you are building visibility in the search engines, you can use PPC ads to place your ads on the first search engine results page (SERP) for your target keywords. SEO takes time so Sponsored Search is a great option to fill in the void as SEO comes into effect.