Tag Archives: Search Engine Marketing
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing and execution practices.
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
Posted in Search Engine Marketing Also tagged Click through Rate, Conversion Optimization, CTR, Keyword Research, Pay Per Click, Search Engine Optimization, SEMK, SEO Leave a comment
Organic Search Engine Optimization (SEO)
As the Internet continues to grow in size and complexity, more web developers are implementing organic SEO methods to increase their visibility. Organic Search Engine Optimization is the set of processes focused on improving and maximizing the organic visibility of a website when online searchers enter relevant keywords on any search engine. SEO is sought out by those businesses that are not being found easily on the search engines.
Posted in SEO Also tagged Internet Marketing, Keyword Research, Link Building, Organic Search Engine Optimization, Organic SEO, SERPS, Visibility Leave a comment
Pay Per Click Search Engine Submission
In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or PPC. This method is different from a submission, it’s more like an advertisement.
Posted in SEM Also tagged advertising, bing, clicks, Google, Keywords, Pay Per Click, PPC, search engine submission, Yahoo 1 Comment
Why Do I Need Backlinks?
To understand why a website needs backlinks, you must know what a backlink is. A backlink is an incoming link posted or created on another site resulting in a clickable link that leads back to your website. A good example would be a backlink that is created from entering your webpage information on an online directory. Other backlinks could be found in the form of linked text inside content such as articles. Backlinks are also how a website is measured in terms of popularity and page rank. That is why the generation of backlinks is emphasized in SEO (Search Engine Optimization).
Posted in Internet Marketing Services Also tagged Backlinks, free links, in links, Inbound Links, Internet Marketing, linking, online directories, Page Rank, paid links, rankings, Search Engine Optimization, Search Engines Comments closed
Search Engine Marketing and Political Website Design
Regardless of your political leanings, no one can doubt the prowess of Barack Obama's Internet Marketing success. The use of website design, search engine optimization, social media optimization, and political blogging were all used by the Obama campaign to generate unprecedented results in campaign fundraising from the grass roots, build the image of the candidate, publish positions, communicate directly with the electorate, turn out the vote and ultimately become the 44th President.
Posted in SEM Also tagged Alexa Rank, Google Page Rank, Internet Marketing, Internet Marketing Companies, political blogging, political website design, Search Engine Optimization, Social Media Optimization Comments closed
What is a Podcast?
A podcast is a type of online content that usually comes in the form of an audio or video podcast. It can be set up like a radio show, just one that is pre-recorded. Podcasts are usually regular occurrences and part of a syndicated series. Other examples of podcasts are recorded radio shows that stations upload online for listeners, they can be instructional media meant to help people, and there is really no limit in what you can use to produce a podcast. If you go to iTunes and search podcasts, there are literally thousands of podcasts from all different networks, industries, businesses, and people. You can search for these podcasts by just using a keyword to narrow your search.
Posted in Podcast Also tagged audio content, Internet Marketing, itunes, itunes podcast, online radio, Podcast, Search Engine Optimization, Social Media, social networking Comments closed
Search Engine Placement Experts
For an industry that has been around for only about 10 years, Search Engine Placement has definitely taken its place amongst the most popular marketing strategies of the 21st Century. So, what is Search Engine Placement? It is the process of increasing the volume of traffic to a website using strategic optimization methods and a well executed marketing plan by moving the website towards the top of search engines for specific terms.
Posted in Search Engine Optimization Also tagged Internet Marketing, Online Advertising, Online Branding, Online Marketing, Search Engine Optimization, search engine placement experts, Social Bookmarking, Social Media Comments closed
The New Marketing Focus of General Motors
The General Motors Corporation emerged in 1931 as a leader in the US Auto industry. GM represents brands such as Cadillac, Chevrolet, GMC, Pontiac, and Hummer among others. In earlier decades, GM was responsible for introducing the world to iconic cars like the Camaro, the Corvette, the Seville, the Firebird, and most recently, the Escalade. The problem with these cars is that although they are beautiful, they do not appeal to consumers that are feeling the effects of the economic and environmental problems that we face in our current world. GM's lack of focus on engine efficiency and keeping customers coming back has finally, after years of inattention to market focus and overall poor management, has finally sent GM into a much publicized and very controversial bankruptcy. Innovative and dependable car manufactures like Honda and Toyota have been taking a large portion of their US market share for many years and the bankruptcy is only adding to this long standing trend. The service, reputation, and quality of GM's cars in recent years have declined forcing loyal US buyers to take their business elsewhere.
Posted in Business Strategy Also tagged commericals, Email Marketing, Facebook, gm motors, marketing focus, PPC, Social Media, Viral Marketing, YouTube Comments closed
Why Do We Need Marketing?
For anyone who runs a business of any kind, you'll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It's impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.
Posted in SEM Also tagged campaign, do we need marketing, Search Engine Optimization, SEM, SEO, SEO marketing, Social Media, subliminal, Viral Marketing Comments closed
Proof of Good SEO, Internet Marketing and Results!
We rarely brag or even “sell” on our Website here at Optimum7. However, people don’t call us for help because things are going well. They contact us to get help because they recognize the scope and level of expertise required to get top rankings, highly relevant traffic and high percentage conversions. Many contact us after they have had poor experiences with a prior online marketing company or just haven’t been able to deal with it on their own.
Posted in Search Engine Optimization Also tagged Conversions, Internet Marketing, Internet Marketing Company, Internet Marketing Services, online marketing company, rankings, relevant traffic, SEO Comments closed
Higher Search Engine Rankings