It’s always tough to create a team, a team of people who can communicate and identify opportunities as well as deliver promises. Employee turnover is one of the major issues at any company. So, how do you find the right kind of staff to create your Search Engine Department?

The first step would be to identify yourself; what type of an organization you really are. Are you an internet marketing agency, a full service marketing firm or a consultant? Once you place yourself in the right category, the people you should associate with will be limited.

Internet Marketing Companies and, more specifically, Search Engine Marketing Companies focus their attention on Google when it comes to achieving high organic rankings. This should make obvious sense since the overwhelming and growing majority of internet searches are performed using Google. However what are the factors that Google uses to generate its rankings? As such, what therefore should be the chief strategies for Search Engine Marketing Companies?

A great deal has been written about “best practices” by SEO (Search Engine Optimization) companies when promoting their services. This is in apparent response to some bad apples in this industry that attempt to “play games or tricks” to achieve high Google rankings … more on this later. Aside from mere ethics, the factors that really matter to the Google Spiders are as follows:

This quick tutorial is an overview of the most common way Internet marketers have been able to control a niche category online. When entering a new niche/industry online, the path most website owners take is create only 1 site and build upon that site over time. Most “gurus” know this creates some common problems. The biggest problem is competition: 1 versus thousands/millions of other sites in the industry.

Note: This is not for the faint of heart; this will not be quick, and this will not be painless. But if you follow these guidelines, you will join the few who say, they own a niche. Here is the method that pros use to overcome this dilemma:

This is my version of an article named “10 Steps to Generate Free Targeted Web Traffic”, I have edited and update it to included new techniques and eliminate items that are no longer relevant.

Update with 8 more FREE traffic generating techniques.

This is a guide to help those on a budget and/or do not want to spend money on advertising, but still want to generate huge amounts of traffic. You now actually can have your cake and eat it too. 1.) Know Your Niche; this is a key to getting traffic to any website. You have to know more than the average person on the topics and items related to your industry.

Latent Semantic Indexing (LSI) is the underlying root of the entire major search engines’ algorithms. There is a complicated Wikipedia version here http://en.wikipedia.org/wiki/Latent_semantic_indexing .. that goes into detail of the Matrix relationship of words, but to really understand it you will need some knowledge and understanding of Calculus and Advanced Algebra, and have not slept through the Derivatives and Matrices parts of class. I will attempt to show you a simplified version of it. Guess the theme/keyword of this next sentence:

“I love linguini, spaghetti, and angel hair. I also like rotini, bow ties, and macaroni.”

Here is the same concept of the sentence with stuffed keywords:

“I love pasta. All kinds of pasta. Without pasta, I couldn’t survive. There isn’t a type of pasta that I don’t like.”

If your PageRank has dropped, it’s not a sign that you are going to start dropping in search engine results. You’re already screwed! Google PageRank is dead.

If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).