Building a brand takes years, but a negative comment, especially one that is highly visible on search engine rankings, can tarnish a company’s image in a small fraction of the time. SEO (Search Engine Optimization) is a central Internet Marketing process which effectively serves to establish a brand; those actively engaging in onsite and offsite SEO processes are actually also engaging in Brand Reputation Management.
Tag Archives: Protecting your reputation online
Branding Your Company Online and on Google
How to Deal With Online PR Nightmare
Controlling your business brand’s image online is essential. Bad PR can kill a brand easily and quickly online. The online world is like a time warp, what could take days or weeks to snowball offline to create a PR nightmare, can literally happen within hours online.
A lot of older companies have witnessed this first hand. Recently Motrin found this out the hard way when an advertising campaign they launched for Mom’s pain, backfired rapidly.
Posted in Internet Marketing Services Also tagged Articles, Blogs, Online PR, Reputation, Search Engine Marketing, SEO Content, SEO Copywriting Comments closed