Tag Archives: PPC
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing and execution practices.
How to Get Your Business Online and Internet Visibility
There should be no debate regarding the necessity of having an online presence, even if you don't actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.
Using PPC to Increase Traffic
First page search engine results are the best way to generate traffic to your website. They are also the most difficult to obtain organically. These coveted positions involve intense online competition, sophisticated SEO (Search Engine Optimization) processes, onsite / on-page modifications and refinements and a steady stream of new content. Further, these results can take weeks, months, and yes, years for the most competitive terms. While there is no question that SEO is essential for any credible long-term search engine marketing strategy, what is the short term strategy to get found by these same searchers while SEO is “in the oven?” PPC (Pay per Click) is the primary means of delivering first page results and increase relevant website traffic.
Posted in Pay Per Click Also tagged Pay per Click Advertising, PPC Management, relevant keywords, Search Engine Optimization, SEO, Website Traffic Leave a comment
PPC Google Ads vs. PPC Banner Ads
Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business - Banner ads, or PPC text based Google ads?
Posted in Pay Per Click Also tagged Banner Ads, Cost per Click, Google Ads, Internet Marketing, Online Advertising, Pay Per Click, SEO 1 Comment
Does Google Advertisement Work?
There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success. Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business? Is it a short, intermediate or long term strategy? How many clicks does it take to make a sale? What is your net profit / sale? Is it worth it? Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.
Posted in Google Adwords Also tagged Google Adwords, Internet Marketing, Organic SEO, Pay Per Click, ROI, Social Media Optimization Leave a comment
Benefits of Google AdWords
Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.
Posted in Pay Per Click Also tagged Google Adwords, Keywords, marketing strategy, Organic SEO, Pay Per Click Leave a comment
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.
Posted in PPC Also tagged Click through Rate, CTR, Google Adwords, google analytics, Negative keywords, Online Advertising, Organic SEO, Pay Per Click, PPC campaign, ROI, seo campaign Leave a comment
Outsourcing Google AdWords Services
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Posted in Pay Per Click Also tagged analytics, Conversion Optimization, Cost per Click, CTR, google adword services, Google Adwords, Internet Marketing, landing page, outsourcing Leave a comment
What is Paid Search?
One of the hottest trends in Internet marketing is paid search, also known as sponsored search. As its name implies, paid searches are advertisements in which the sponsor pays for placement at either the top of a search engine results page or as a separate ad, generally placed to the side of organic or natural search results. This method of advertising is designed to cash in on the theory that most surfers will only respond to the top ads on the first page of results. Like anything, it has benefits as well as drawbacks and carefully considering these will allow a potential advertiser to decide if paid searches will work for their particular online business.
Posted in Pay Per Click Also tagged Adwords, Organic Search Engine Rankings, Paid Search, Search Engine Results, SEO, Sponsored Search Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Facebook PPC vs. Google PPC