Tag Archives: Pay Per Click
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing and execution practices.
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
When Should You Start A PPC Campaign?
Pay per Click is a form of paid online advertising that, in most instances such as in Google Adwords, provides advertisers the ability to bid for ad space on the first page of Search Engine Page Results (SERPs). The chief advantages for the advertiser are:
Posted in Pay Per Click Also tagged Google Adwords, Online Branding, PPC campaign, ROI, Search Engine Optimization, Search Engine Page Results, SEO, SEPS Leave a comment
PPC Google Ads vs. PPC Banner Ads
Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business - Banner ads, or PPC text based Google ads?
Posted in Pay Per Click Also tagged Banner Ads, Cost per Click, Google Ads, Internet Marketing, Online Advertising, PPC, SEO 1 Comment
Does Google Advertisement Work?
There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success. Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business? Is it a short, intermediate or long term strategy? How many clicks does it take to make a sale? What is your net profit / sale? Is it worth it? Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.
Posted in Google Adwords Also tagged Google Adwords, Internet Marketing, Organic SEO, PPC, ROI, Social Media Optimization Leave a comment
Benefits of Google AdWords
Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.
Posted in Pay Per Click Also tagged Google Adwords, Keywords, marketing strategy, Organic SEO, PPC Leave a comment
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.
Posted in PPC Also tagged Click through Rate, CTR, Google Adwords, google analytics, Negative keywords, Online Advertising, Organic SEO, PPC, PPC campaign, ROI, seo campaign Leave a comment
PPC Bid Management
Pay per Click advertising is an excellent way to increase the visibility of a website. Increased visibility leads to increased conversions and a higher profit. Unfortunately, unless properly managed, pay per click costs can quickly grow out of hand, causing you to waste precious advertising dollars. Understanding the process behind bidding for pay per click ads and the mechanisms used for managing campaigns is the first step towards effectively bidding for PPC space.
Posted in Pay Per Click Also tagged advertising, conversion optimi, Conversion Optimization, Google, ppc bid management, PPC campaign, Yahoo Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Posted in PPC Also tagged Click through Rate, Conversion Optimization, CTR, Internet Marketing, PPC, PPC campaign, Search Engine Optimization, Social Media Optimization Leave a comment
Pay Per Click Search Engine Submission
In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or PPC. This method is different from a submission, it’s more like an advertisement.
Posted in SEM Also tagged advertising, bing, clicks, Google, Keywords, PPC, Search Engine Marketing, search engine submission, Yahoo 1 Comment
Facebook PPC vs. Google PPC