Tag Archives: Pay Per Click

Integrated Internet Marketing

The golden days of marketing solely with flashy television advertisements or print media have quickly faded with the advent of the Internet as a marketing and sales platform. Online businesses have unique needs that need a multi-tiered approach to increasing sales and building a solid customer base for long term success. A uniform plan is no longer an ideal solution because the competition is only getting stiffer and more up to date with marketing advancements. Each part of an integrated marketing plan will help reach each business owner’s goals and Optimum7 wants to build one from the ground up for your company.

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Local PPC (Pay per Click) Advertising

Back in the early days of Internet marketing, pay-per-click (PPC) advertising was not very competitive. There were few companies taking advantage of the first networks such as Overture and Adwords. As search volume increased on search engines, PPC became more competitive.

PPC ads can be the most targeted ads in your online marketing campaigns. Companies only pay when prospects respond by clicking a link (ad). Not only does this restrict AdSpend to highly targeted prospects, but it also provides valuable insight into the prospects’ motivations. Local PPC advertising campaigns set up with a professional Search Engine Marketing consultant allow local businesses to tap into long-tail search queries and draw a steady stream of prospects to their websites and physical locations.

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How Search Engine Marketing Works

Search Engine Marketing (SEM) is a combination of online marketing strategies designed to maximize a brand’s visibility with searchers on the Internet. Some companies use the acronym SEM to refer only to pay-per-click advertising programs, but here at Optimum7, we understand the importance of a comprehensive plan that blends Search Engine Optimization, Reputation Management, and Pay-Per-Click Advertising to attract prospects and create a steady revenue stream.

Search Engine Optimization

Search Engine Optimization (SEO) refers to all the things you can do to make your site’s pages more visible in the search engines. This includes:

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Google Certification

Google’s certification program allows companies to become AdWords Certified Partners. Earning Certified Partner status is a twofold process where a company representative passes two exams to demonstrate knowledge of Google AdWords tools and online advertising, and then the company achieves a minimum threshold of AdWords experience. Thus Google certification proves a company has both book smarts and street smarts.

Individual Qualification

Google AdWords has a learning center where pay-per-click (PPC) professionals can receive training in Google AdWord’s best practices. When ready, these students can take the Advertising Fundamentals Exam to demonstrate their understanding of AdWord’s tools and best practices.

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Google AdWords Expert


These days it seems everyone fancies himself a Google AdWords expert. A blogger spends an hour or so studying the Google Engage program, and suddenly he feels he is qualified to hang out a shingle and advise you on your pay-per-click (PPC) campaigns.

There is a lot more to PPC than simply understanding the difference between a broad match and a phrase match. Make sure your so-called PPC expert has real-world experience and can also tell you what that difference has meant in revenue for an actual campaign he has managed.

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Advertising Agency Online

Internet marketing and ecommerce have opened up entire new fields of advertising, including SEO (Search Engine Optimization), pay-per-click (PPC) and social media marketing. Along with all these new platforms to master, there are seemingly endless data reports to review and comprehend.

While some applaud this new digital universe and the opportunities it affords businesses, many are overwhelmed with all there is to learn and monitor. Online advertising agencies have become necessary for businesses that want to harness modern technology for their marketing efforts.

Online Advertising Agencies Provide Guidance

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Why Do Marketing; Why Business Marketing is Necessary

This may sound like a question that insults the intelligence of most business owners or service providers. You may think, everyone knows why businesses need marketing – but do they really? Even if one assumes that the majority of the population knows what marketing does for a business or service provider, common attitudes toward marketing often reveal ideas that are highly mistaken.

A lot of local or small business owners tend to perceive marketing as an optional luxury; one which can be eliminated if the business is doing poorly. If it’s in the budget to put an ad in the paper, fine. If not, that’s fine too. However, these are exactly opposite in approach and action to those a business should take, especially if profits and revenue are not meeting projected goals.

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Tips for Building an Adwords Ad Group Structure

Creating a Pay per Click (PPC) campaign using Google’s AdWords could seem like a large, tedious task. However, with proper planning and organization, there is no reason you can’t build and structure the right ad groups in a breeze. Putting a PPC campaign together entails keyword research, building ad groups, and creating actual ads. This article will focus mainly on tips for building the ad groups and  organizing them properly. If you are a business owner and/or are new to AdWords advertising,  I hope you’ll find this information useful.

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Advanced Internet Marketing Tips; Adwords and Sponsored Search

Anyone can launch a website and become an internet marketer, which means that when you do, you will have a lot of competition. Once you have the basic structure in place, these advanced Internet marketing tips can help you set your site apart from the crowd.

1. Set goals in Google Analytics. Google makes it easy to setup goals. Once you have a goal in place, like measuring sales or leads, you will be able to see reports that show you where those conversions originated from.

Knowing the source of your sales will help you make better decisions about allocating your advertising resources.

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Best Internet Marketing – Companies, Tools and Trends

Which Marketing Strategy Should You Use?

Online marketing consists of several approaches, each one targeting a different aspect of online locations, user activity, and other factors. These can consist of SEO, PPC, social media marketing, email marketing, banner ads, affiliate marketing, and plenty of other strategies. However, the methods that are used, and the priority, frequency and quantity given to each strategy of online marketing, makes all the difference in how effective any given method is, and what kind of results they produce.

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Miva Merchant SEO

Miva Merchant is a reliable, flexible, expandable eCommerce solution that is easy to use. Its comprehensive feature list is robust enough for experienced online merchants but still easy enough for beginners to use. It is a premier eCommerce solution loaded with advanced features. Miva Merchant has continued support and growth of an online storefront and its toolkit contains everything an online merchant needs to develop, grow and maintain a successful online store. At Optimum7, we have worked with many Miva Merchant clients and we are very familiar with how this shopping cart system functions when it comes to SEO.

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Venture Capital Internet Marketing

When looking for investors and applicants, Venture Capital organizations can leverage from many different Internet Marketing strategies. Combining effective Internet marketing techniques with search engine optimization (SEO) helps ensure increased business activity Pay-Per-Click (PPC) advertising is one way angel investors find qualified applicants. While this form of advertising is effective, it takes someone with experience to make it cost effective. A well written and targeted PPC campaign takes the right combination of many different elements. It entails more than just the wording of the ad it includes bidding on the right keywords, making the ad fit those keywords, and eliminating the tire kickers with the right call to action. Without the right combination of these strategies, the campaign can end up costing more than the revenue it brings in can cover.

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