Tag Archives: Page Rank

How Do Backlinks Relate To Page Rank and Visibility

How Do Backlinks Relate To Page Rank and VisibilityBusiness owners who have never before considered websites or online marketing as desirable have changed their tunes quite dramatically recognizing that the cyber world is for real and now essential for any serious business marketing strategy.

Organic Search Results are indisputably the most essential element of any internet marketing approach.  While organic search seems simple to understand i.e. top rankings on Google, how this is achieved is generally not understood; so what is the most difficult concept or element of internet marketing for business owners to fully grasp and understand.

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SEO, Google Page Rank and the Richter Scale

Organic Search Engine Optimization is that part of Internet Marketing that focuses completely on the organic or natural results for a keyword phrase.  As opposed, to paid search, this is also targeted for keyword phrases, organic search results are achieved or earned, not paid for.  So, those on the top 3 pages of Google (98% of searchers don’t go past the 3rd page) have a great opportunity for “free” traffic; that is, no matter how many times the listing is clicked, it doesn’t cost the website any money.  However, getting to the first page(s) is no small feat, particularly for keyword phrases with over 100K or even millions or tens of millions of competing pages.  So, how do the Search Engines and particularly Google determine / rank for relevancy.

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Google PageRank Doesn’t Matter. It’s Dead.

If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead.
 
If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror).

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