It is now estimated that there are over 1.5 million searches conducted worldwide EVERY MINUTE! With the exception of China, Google dominates around the world just the same way it has in the US since its inception about a decade ago.

“What should I put on my website?” That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website. “What should I put on my website?” That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website.

The Content Thou Art King

The website’s information; text, images, videos, audio, and other data are the content elements you provide. The flavor of the content should be unique, and entice the visitors to get involved in your website. The style of your writing, content will portray a personality in itself and provide flavor to your website.

Latent Semantic Indexing (LSI) is the underlying root of the entire major search engines’ algorithms. There is a complicated Wikipedia version here http://en.wikipedia.org/wiki/Latent_semantic_indexing .. that goes into detail of the Matrix relationship of words, but to really understand it you will need some knowledge and understanding of Calculus and Advanced Algebra, and have not slept through the Derivatives and Matrices parts of class. I will attempt to show you a simplified version of it. Guess the theme/keyword of this next sentence:

“I love linguini, spaghetti, and angel hair. I also like rotini, bow ties, and macaroni.”

Here is the same concept of the sentence with stuffed keywords:

“I love pasta. All kinds of pasta. Without pasta, I couldn’t survive. There isn’t a type of pasta that I don’t like.”

Let me give you the answer up front… Both!

Now read on if you wish to know more.
Firstly, to make sure everyone knows the physical difference see the illustration provided …