In this article, we want to return to the roots and explain the basics of SEO. Currently, there’s a lot of activity in the online marketing world regarding Google and the changes planned for the way we do search. This does not come as a surprise to the industry as search technology and the algorithm used continue to advance, however, one needs to understand how SEO worked in the past and how it’s working now, to determine and grasp how it should work in the future.
Many business owners erroneously believe that optimizing a website to obtain top ranking results with the major search engines is all that is required to ensure successful conversions. While it is true that the number of visitors a website has is often a determining factor in the number of successful conversions, it should not be considered the only factor. In fact, the overall design and layout of a site, as well as its content, plays an even bigger role in converting a visitor. Websites that are cluttered or confusing will often see most visitors leave their site within 10 seconds. Studies show that the typical website has less than 10 seconds to convince a visitor to stay. Obviously, the design of a site is of paramount importance. North Dakota web site design, in particular, involves a series of techniques designed to encourage North Dakota visitors to click through a North Dakota-based site and hopefully to convert.