Tag Archives: Online Branding

When Should You Start A PPC Campaign?

By melissa | Published: February 11, 2010

Pay per Click is a form of paid online advertising that, in most instances such as in Google Adwords, provides advertisers the ability to bid for ad space on the first page of Search Engine Page Results (SERPs).  The chief advantages for the advertiser are:

  1. The ads are keyword-based.  This means that your ads will only appear if the searcher has entered a keyword search that matches the keyword you have a successful bid for.  In addition, there is no cost for the display of the ad; you only pay when the ad is actually clicked.

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Search Engine Placement Experts

By melissa | Published: August 3, 2009
Search Engine Placement Experts

For an industry that has been around for only about 10 years, Search Engine Placement has definitely taken its place amongst the most popular marketing strategies of the 21st Century. So, what is Search Engine Placement? It is the process of increasing the volume of traffic to a website using strategic optimization methods and a well executed marketing plan by moving the website towards the top of search engines for specific terms.

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Customized Marketing Solutions

By melissa | Published: July 30, 2009
Customized Marketing Solutions

In Marketing, “one size fits all” does not apply. Methods change based on products and services offered, demography of prospects, geographical area and even culture. Limited budgets complicate and even disqualify some particularly for expensive advertising mediums such as TV and Print.

So what is a business owner to do in this kind of a competitive environment where giants spend millions of dollars on marketing? “If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income,” says Jay Abraham, a marketing expert. These multiple positions need to be both cost effective and  bring you high conversions and leads; ultimately ROI. In today’s marketplace, those of us “non-giants” can achieve Jay Abraham’s “multiple positions” by leveraging all of the elements of Online Marketing.

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Internet Marketing – It’s About Accountability!

By Arthur | Published: November 16, 2008

We are being reminded multiple times a day of how tough times are and how much tougher they will get.  Unemployment is expected to rise even into the double digits during 2009.  The Auto Industry is in an unimaginable mess.  Our banking and financial systems are dysfunctional, not even trusting each other to lend between themselves.  The federal government seems to lack planning, direction or even the understanding of how to deal with and address these issues effectively.  Talk of recession, the worst one since the Great Depression, and even talk of another Great Depression are all part of the daily discussion.  For business owners, large and small, marketing executives and managers , sales executives and representatives, these are formidable forces to be reckoned with and are the everyday challenges being faced in conducting business, particularly in the areas of planning and execution with precious sales and marketing budgets.

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HOW TO CREATE AN ONLINE BRAND

By Duran | Published: October 27, 2008

by Duran Inci

Creating an online brand is no easy task. It requires a well-structured strategy and a good game plan. Since the competition is so great in the online marketplace, there’s a thin line between making and losing money. Therefore, any brand should carry certain characteristics.

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Online Branding – Style or Substance?

By Arthur | Published: July 8, 2008

If I had to pick just one, it would be substance.  When I refer to style, I am limiting the definition to items such as logo, name and title, public relations, advertising.  While these and more are all important factors in creating a look and feel for your online visitors, they are all clearly secondary to substance.

So what do we mean when we speak of substance?  Substance, in its essence, refers to those elements that create a lasting impression, a unique and lasting “user experience.”  In the real world of bricks and mortar, we can all quickly name scores of successful brands.  They all have one thing in common … a distinctive and easily recognizable customer experience that is repeatable interaction after interaction, transaction after transaction.

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