Tag Archives: Online Advertising
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.
Posted in PPC Also tagged Click through Rate, CTR, Google Adwords, google analytics, Negative keywords, Organic SEO, Pay Per Click, PPC, PPC campaign, ROI, seo campaign Leave a comment
Search Engine Placement Experts
For an industry that has been around for only about 10 years, Search Engine Placement has definitely taken its place amongst the most popular marketing strategies of the 21st Century. So, what is Search Engine Placement? It is the process of increasing the volume of traffic to a website using strategic optimization methods and a well executed marketing plan by moving the website towards the top of search engines for specific terms.
Posted in Search Engine Optimization Also tagged Internet Marketing, Online Branding, Online Marketing, Search Engine Marketing, Search Engine Optimization, search engine placement experts, Social Bookmarking, Social Media Comments closed
Facebook Marketing and Advertising
Whether you are representing a business, product or service there are potentially limitless possibilities when it comes to marketing and advertising on Facebook. Facebook is one of the most popular social networking sites on the web with hundreds of thousands of new users signing up each and every day. It is easy to see why many companies want a piece of this action. You don't have to be a Fortune 500 corporation to market and advertise yourself on Facebook, or any other social networking site for that matter. Not only does Facebook offer varying degrees of cost for different forms of advertising, there are also dozens of creative ways you can use grassroots marketing and guerrilla tactics to get yourself seen on the network.
Posted in Business Strategy Also tagged Facebook, facebook advertising, facebook marketing, Internet Marketing, Online Marketing, Social Media, social networking, social networks Comments closed
Search Engine Advertising
Search Engine Advertising is a term that is inherently confusing. Some use this term interchangeably with Sponsored Search or Pay Per Click Advertising as in Google Adwords. Of course, these are actual advertisements that are tied to specific keyword phrases. As such they are targeted advertisements because they are only viewed based on the keyword itself. Others use this term to mean Organic Search Engine Optimization or SEO which in fact are not advertisements. Rather, these are listings based strictly on relevance as rated by the search engines themselves. These listings are not purchased or bid upon like PPC; they are earned through highly sophisticated optimization techniques. Successful Organic Optimization results in highly visible listings with no cost to the website owner no matter how many times the listing is displayed or clicked.
Posted in Internet Marketing Services, Online Content Also tagged Adwords, Google, Pay Per Click, PPC, Search Engine Advertising, Search Engine Marketing, SEM Comments closed
SEO Marketing
One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for.
Sixty-Eight percent of online searchers DON’T go past the first page … 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath.
Sixty-Eight percent of online searchers DON’T go past the first page … 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath.
Posted in Online Content Also tagged AOL, Free Traffic, Google, Internet Marketing, Marketing, MSN, Search Engine Optimization, SEO, Website, Yahoo Comments closed
PPC Google Ads vs. PPC Banner Ads