Artists are a special breed. Creative and often off beat, many artists march to the beat of their own drummers and strive to find new and unique ways of doing even the most ordinary tasks. It should come as no surprise then, that many artists haven’t made the leap to online marketing. Those that do have a website often haven’t put in the time to optimize it. After all, they are artists, not likely expert online marketers. Search Engine Optimization (SEO) can bring the traffic the enterprising artist seeks to market / sell their creations.
Tag Archives: Marketing
SEO for Artists and Musicians
Posted in Marketing Also tagged Artists, Blogging, Musicians, Online Marketing, Search Engine Ranking, SEO Leave a comment
Marketing a New Business Online
As if starting up a new business wasn’t stressful and time consuming enough, entrepreneurs are discovering that they have another task: marketing. From generating interest and ‘buzz’ to a well defined customer service program, the demands of marketing a new business online can burn out a new online business owner in no time flat. Instead of considering the marketing plan as a whole, try approaching it on a step-by-step basis to avoid overload.
Posted in Internet Visibility Also tagged Business Online, Content, marketing plan, new business get sales, new businesses, Search Engine Optimization, SEO strategy Leave a comment
Why Does My Site Have Low Traffic?
If you build it, they will come… right? Not on the internet. Online, for people to visit a website it takes a little more effort nowadays. The two main causes of low traffic on a website are poor advertising / promotion and poor site design. The former prevents people from finding you, while the latter prevents people from returning. Both end in unfortunate site statistics. Thankfully, troubleshooting is not impossible.
Not advertising falls under the poor advertising banner. Promoting your website is a fundamental activity that should be performed comprehensively and properly. You need to truly announce yourself. After all, if you don’t, how do you expect people to find you?
Posted in Business Online Also tagged advertising, Keywords, PPC, Search Engine Optimization, Search Engine Results Page, SEO, Traffic 2 Comments
The Future of ECommerce
ECommerce has revolutionized the 21st century in a way that few other technologies have. Over the past decade, the phenomenon of eCommerce has developed into a full-blown industry. Once used solely for business-to-business purposes, today nearly everyone has made at least one purchase using an eCommerce platform.
ECommerce appeals to the population at large for several key reasons.
- It is the most convenient way to shop.
- It doesn’t involve lines or long drives.
- ECommerce typically offers a larger selection than brick and mortar stores.
- ECommerce offers the ability to shop 24 hours a day
Posted in Ecommerce Also tagged augmented reality, business model, Ecommerce, Facebook, retailers, social networks, Twitter Leave a comment
What is Local SEO?
Even Internet pros sometimes forget about the benefits that can be gained from utilizing local SEO techniques. The Internet is a big place and encompasses the entire globe while your business is likely located in just one small corner of the world. This is especially true if you have a “real world” business, brick and mortar and all. Instead of spending your marketing time and dollars marketing to the whole shebang, consider using a more targeted approach – local SEO.
Posted in SEO Also tagged geographic area, google maps, Internet, Local SEO, Search Engine Optimization, Search Engines, SEO, seo campaign, seo techniques Leave a comment
What Is Digital Media and How Can It Benefit You In Marketing?
Digital media is any media that is electronic. All digital media is stored in binary numbers and today, we access this media using our desktop computers, laptops, handheld devices such as PDAs, IPhones and even MP3 Players.
Since all digital media is stored electronically, there’s a vast amount of data and content on the Internet including textual content, images, audio and video. If we have a look at a very brief history of the internet, we will see the following developments:
Marketing in Social Media, Does it Work?
How many times have you received a marketing email soliciting a product or service? Once you’ve opened it, do you actually acton it or do you just discard it? Maybe the offer is enticing but it’s not the exact deal you are looking for so you delete it. Why didn’t that campaign work? Maybe It did not reach you at a time when you were truly looking for this product or service. What happens if that same email is asking you to become a fan of a Facebook page or to follow them on Twitter? If you can easily follow them or become a fan by the click of a mouse, would you consider it? You figure, maybe that deal will come along, and when it does, you will know, and you will be interested.
Posted in Business Strategy Also tagged Consumers, Facebook, Internet Marketing, Marketing in Social Media, mobile internet, print advertising, Social Media, Twitter Comments closed
What is White Hat SEO?
If you are looking for an SEO company to help you market your website, you will definitely want to make sure they use White Hat SEO practices. All SEO companies will claim that they do, but it will be very easy for you to tell whether or not this is the case, if you do some research on them. So what is White Hat SEO? White Hat SEO methods are the approved, natural ways of building traffic to your website which are well document in The Google Webmaster Guidelines. These techniques often make for a pleasant user experience, and more importantly, they follow the rules and regulation of search engines.
Posted in Search Engine Optimization Also tagged Backlinks, black hat seo, Content, internal linking, Internet Marketing, Internet Marketing Services, Online Marketing, Search Engine Optimization, SEO, tags, white hat seo Comments closed
The Definition of Viral Marketing
Viral Marketing is somewhat of a new strategy, being coined within the last 12 years. The interesting thing about viral marketing is that it uses people as a medium to pass on a certain message. The strategies come into play when people are being engaged through the message. A good example of for viral marketing is the forward messages you get in the form of text messages and email. One day someone thought of the idea to attach a meaning to the context, forward it to all of his or her contacts, and request that they forward it as well. Eventually this message reached thousands of people.
Posted in SEM Also tagged buzz marketing, guerilla marketing, Internet Marketing, marketing strategies, Online Marketing, Twitter, Viral Marketing Comments closed
What does SEO Stand for?
The acronym SEO is most commonly known for the words Search Engine Optimization. This sounds very technical, so what does it all mean? Most of us go on to Google every day and search for something. Whether it is a product or service we desire, news, people, or just general inquiries, Google is the most commonly used and searched platform in the world. There are other sites such as Yahoo, MSN, Altavista, and Ask Jeeves just to name a few that we occasionally use; these are considered search engines as well. For those of you who are new to this planet, out of touch with technology, or have been living with a tribe deep in the Amazon for the last 15 years, allow me to explain what a search engine actually is. According to my MAC dictionary widget (provided by dictionary.com), a search engine is a program for the retrieval of data from a database or network, especially the Internet. In laymen terms, you type in the search bar what you want to find, and the search engine does its best job at helping you find it.
Posted in SEM Also tagged Google, MSN, Search Engine, Search Engine Marketing, Search Engine Optimization, SEO, what does seo stand for, Yahoo Comments closed
Following Consumer Trends for Internet Marketing
There has been a shift in the marketing paradigm. In today’s economy major corporations have changed the direction of their advertising schemes and have geared themselves towards providing cheaper products and services. The companies that are staying afloat are the ones that have lowered their prices and are letting everyone know about it by introducing or re-introducing certain keywords in their campaigns. Instead of trying to show you what makes them better than the competition, they want to show who can give you the most bang for your buck.
How to Get A Great Logo Design
A Good logo is the face of a brand or business. The brand is recognized by the logo, so it is one of the most important values for a business.
A logo is meant to create immediate recognition for the business. A great logo inspires trust, loyalty, and projects a sense of superiority for the product or services provided. The logo is a major part of a company’s commercial brand. A logo’s shapes, colors, fonts, and images are usually different from others in the same industry to distinguish itself as unique and set-apart from competition.
Posted in Internet Marketing Services Also tagged Brand Image, Company Identity, Internet Marketing, Logo Design, Website Design Comments closed