The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existence of an Adwords Management Strategy.

C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and “the purpose of it all.” Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize.

Recently I read a great article about tapping into the hidden potential of the IT department (http://online.wsj.com/article/SB120467900166211989.html), and it got me thinking about all the ways past employers missed opportunities towards improving customer satisfaction, internal productivity, product development … simply by “boxing me in” as the “IT Guy.”