Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves.
Tag Archives: Management
SEO Training for Businesses
Posted in SEO Consulting Also tagged analytics, Content, Keyword Research, one-on-one training courses, Search Engine Optimization Plan, seo consultant, SEO Training 1 Comment
Adwords Management and Its Importance to You
by Arthur Cooper
The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existence of an Adwords Management Strategy.
The key elements of Adwords Management are as follows:
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- Extensive, even exhaustive keyword research – it is absolutely fundamental that you select the “best” keywords. This doesn’t necessarily mean the most popular or the most competitive keywords. It begins by researching for ALL of the possible keywords. Then by researching each one for popularity, competitiveness and cost (top bids). Further keyword filtering to determine the most important, the most targeted of the keywords.
Posted in advertising Also tagged Adgroup, Adwird Firm, Adword Agency, Adword Help, Adword Management, Adword Services, Adwords, Campaigns, Pay Per Click, PPC Comments closed
SEO – Significance to C-Level Executives
C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and “the purpose of it all.” Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize.
Posted in Online Content Also tagged Google, PageRank, Pay Per Click, PPC, Search Engine Optimization, SEO, Strategy Comments closed
How Top Management Can Increase its Revenue
Recently I read a great article about tapping into the hidden potential of the IT department (http://online.wsj.com/article/SB120467900166211989.html ), and it got me thinking about all the ways past employers missed opportunities towards improving customer satisfaction, internal productivity, product development … simply by “boxing me in” as the “IT Guy.”