Tag Archives: links

Free SEO Analysis

Hiring an outside firm to optimize your website and improve your rankings is perhaps the best way to improve your chances at the coveted first page SERP. Trained SEO professionals have the experience and talent to efficiently optimize your site. Unfortunately, today there are many sub-par consultants who promise you an outstanding campaign and often even guarantee top five results. There is an easy way to determine if a company is above board or not. Take a look at their quote to see if they perform a free SEO analysis of your site.

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Why You Need Inbound and Outbound Links On Your Website

A website is like a train station, it has visitors that come and go through it to get around on the Internet. Think about it, whenever you visit a website, you click on a link that takes you to the next page that has the information on it your desire. Eventually if you click long enough you get to a web "station" that allows you to visit any website in the world.

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Google Ranking Factors

Internet Marketing Companies and, more specifically, Search Engine Marketing Companies focus their attention on Google when it comes to achieving high organic rankings.  This should make obvious sense since the overwhelming and growing majority of internet searches are performed using Google.  However what are the factors that Google uses to generate its rankings?  As such, what therefore should be the chief strategies for Search Engine Marketing Companies?

A great deal has been written about “best practices” by SEO (Search Engine Optimization) companies when promoting their services.  This is in apparent response to some bad apples in this industry that attempt to “play games or tricks” to achieve high Google rankings … more on this later.  Aside from mere ethics, the factors that really matter to the Google Spiders are as follows:

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Link Quality Versus Link Quantity: Which is Better?

Great Question, Complex Answer. First we have to explain the reasoning behind the question.

It is a fact; search engines view a link to a website as a vote for the site. Now an even better "theory" is that a link from a web site of the same "subject" is a vote that counts more. That’s the Link Quality theory.

If your website is in a specific industry, and another website in the same industry links to you, that is seen as giving better votes for you, compared to a link from a website outside the industry.

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