If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client… and it all started with a conversion.

If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers.  If you are doing a good job, this is most certainly the case.  This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected.  Important customer-relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.