Tag Archives: landing pages

How to Split Test Landing Pages

By shervin | Published: April 6, 2010
Even if you have the most successfully planned Internet marketing strategy and you execute it flawlessly, there is still a chance that your online business might fail. Next to optimizing your site, the single most important factor is your conversion rate. Simply put, this is the number of visitors to your site that make a purchase. Increasing your conversion rate is often a simple matter of creating and testing the most effective landing page.
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Google Adwords Optimization

By melissa | Published: December 22, 2009
When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial & error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.
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How to Outsource PPC

By melissa | Published: September 3, 2009
If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:
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How to Increase Conversion Rates in Google Adwords (PPC)

By Duran | Published: October 27, 2008
Competition is fierce in Pay Per Click Advertising on both Google Adwords and Yahoo Sponsor Search, aka Overture. There's nothing more attractive than displaying your products and services to targeted audiences who are only looking for the specific products and services that you offer.
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