Tag Archives: Landing Page Optimization

Here are some ideas for improving your PPC ads. Some are as old as ad copywriting itself, others are more specific to the pay-per-click arena:

• Keep your groups of keywords tight. Think hard about what kinds of keywords are most important to your ad, and confine your keyword use to them. It sounds like a no-brainer, but a lot of people forget about it. It’s an easy way to improve your click-through rate.
• Work keywords into the ads whenever possible. This follows along with the above rule. Bold the keywords, and work them into the header and remaining lines as much as you can. Use the Auto-Replace Formula {KeyWord:PPC Ads}