Are you an actor, artist or athlete with a bad reputation online? Or perhaps you’re a corporation or private practice with a few negative online reviews that are slandering your household name. Or maybe, you’re a politician, socialite or everyday individual who’s had an unfortunate photograph, video or story posted about you online—only to go viral in a matter of hours. No matter who you may be, your reputation is everything. While the Internet has certainly paved the way for freedom of speech, it has also surpassed word of mouth as the #1 threat to your reputation. The digital age has allowed for bad news to spread like wild fire. So, what exactly is the answer to combating the issue at hand? The answer is Reputation Management.
Tag Archives: Internet Marketing Services
Bad Reputation Online? Invest in Reputation Management.
Posted in Reputation Management Also tagged Corporate Reputation Management, Online Reputation Management, Protecting your reputation online, Reputation management for actors, Reputation management for artists, Reputation management for athletes, Reputation management for celebrities, reputation management for politicians, reputation management for small businesses, Reputation management for socialites Leave a comment
The Psychology Behind Persuasive Writing
Abraham Maslow (1908-1970) was an American psychologist who has certainly left behind a legacy that is still valued within today’s marketing and advertising industries. Maslow’s hierarchy of needs has provided copywriters with invaluable insight into the psyche of the human mind.
Of course, different human beings have different needs. Maslow’s theory, however, suggests that there are five levels of needs: physiological, safety, love and belong, esteem and lastly, self actualization. We must have the basic physiological and safety needs met before climbing up the ladder to self actualization.
Posted in Copywriting Also tagged Copywriting, maslow, online copywriting, persuasive content, SEO Copywriting, web copy Leave a comment
Write like an SEO Copywriter in 10 Easy Steps
If you’re thinking your communications degree is a waste of time, think again. There is no need to fear uncertainty. New opportunities are being developed daily, each ready for someone with the proper skill set to capitalize on.
Nowadays, Internet marketing companies pay big bucks to hire professional SEO copywriters. In fact, copywriters are some of the top paid writers in the world. According to the largest job site in the United States, Indeed.com, the average salary of a copywriter is $59,000. If you’re lucky enough to secure a job as a copywriter in New York City, you can expect a hefty average of $73,000. Not too bad, right? Better yet, there’s plenty of room to grow in the field. Top copywriters, such as Robert Bly, are currently sitting on Six Figure salaries.
Online Marketing Plan; How Internet Marketing Can Be Planned in a Long Term Approach
Traditional marketing methods are almost always outbound. In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques. These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more. Regardless of the inherent inefficiencies of outbound marketing, the best marketers learned their marketplace including potential buyers and existing competition. Knowing what your target market is looking for and how / what your competition is doing to reach the target market is always square one in the marketing arena.
Posted in Internet Marketing Strategy Also tagged internet advertising, online marketing strategy, Search Engine Optimization, SEO Leave a comment
Venture Capital SEO
The ven
ture capitalist is on the lookout to make funds available for new and innovative projects with great potential, but that are, generally speaking, also high risk. The high risk factor comes in because many cutting-edge and innovative projects have either a hard time, or it’s impossible to get funding from the usual sources.
Meanwhile, businesses or individuals with the high risk business, idea or invention are looking for venture capital or angel investors.
With the rapid and ever-increasing growth of the internet, these two entities have a greater opportunity than ever before to find one another and to make the perfect match. The right venture investor contributing to the right invention or idea can accomplish at least two things:
Posted in Search Engine Optimization Also tagged Backlink, CMS, Google Page Rank, SEO, venture capital seo, wordpress Leave a comment
Campaign Internet Marketing Services
The internet has not only dominated the world of high technology, it has also reigned over the marketing mediums. Unlike the traditional mediums, viral marketing done on the internet can reach millions of people at the same time. It can be made possible in a wide variety of ways since the internet offers virtually limitless possibilities.
Internet Marketing is a cost-effective marketing technique that uses the internet and wireless media as its medium and; proposes wide array of benefits that traditional and offline marketing won’t offer. By incorporating right Search Engine Optimization (SEO) and Search Engine Marketing (SEM), viral marketing can be achieved at its best.
Posted in Internet Marketing Services Also tagged bookmarking, campaign internet marketing services, campaign marketing, integrated link management, plug-in architecture, Search Engine Optimization, search engine-friendly permalink structure, SEM, SEO, template processor, Viral Marketing Leave a comment
Hotel Internet Marketing; SEO for Hotels and the Leisure Industry
As the owner or manager of a hotel, you most likely have developed a website to promote your business. You may think that your job is done. Unfortunately, today’s complex marketplace means you must learn to successfully market your website and hotel in order to maximize your profit margin. By learning a few key concepts, you will be able to implement an internet marketing campaign that will drive more traffic to your site and more guests to your door.
Posted in Business Online Also tagged Internet Marketing, leisure industry seo, leisure seo, SEO, seo for hotels, SEO Services 2 Comments
Why Do Websites Need SEO
Search engine optimization (SEO), for those still unfamiliar, uses a variety of techniques to naturally improve a website’s placing in search results. The ultimate purpose is improved traffic. Search engines are a primary source of online traffic, yet less than 20% of internet users look past the first page of search results. The search term “Internet Marketing Services,” for example, returns 92,000,000 results on Google. While appearing on the seventeenth page (161-170) of results is impressive in itself, it’s not going to help you generate much traffic. Achieving Page 1 results is obviously the place to be if you want to be found and drive traffic and sales. You absolutely need SEO to accomplish this.
Posted in Business Online Also tagged Backlinks, Content, Google, Organic SEO, Pay Per Click, SEO, seo techniques Leave a comment
Finding the Right SEO Tools
In recent years, Search Engine Optimization (SEO) has become one of the most important aspects of running a website. It should come as no surprise that there are hundreds of tools and services available to assist online business owners with their optimization. Website owners can pick and choose the best tools from many available sources, but they also present a problem – figuring out just which tools to use.
Finding the best SEO tools to use is important as it will have a direct impact on the productivity of your site; the hits it receives and even your conversion rates. The ideal SEO tool will fit into your budget, fit into your technological expertise (or lack thereof), and provide you with the results you are looking for.
What Is a National SEO Campaign?
Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases. You want to sell your product throughout the nation, but your current website just isn’t getting you results. In fact, when you try to search for yourself, you realize your website is ranked number 453 – no one is ever going to find you.
Your solution: a national SEO Campaign. A marketing campaign designed to bring your website to the top of search engine rankings throughout the nation is exactly what is needed. Properly implemented, you will see your rankings skyrocket page 1 of Google.
Why Should You Outsource Internet Marketing
By definition, Internet Marketing is a multi-faceted, highly sophisticated set of specialties and sub-specialties that are undergoing constant change and evolution. Consider the following much generalized timeline of significant technological events of recent years:
- Early 90′s – AOL
- Late 90′s – Google
- 2002 – iPod
- 2005 – Over 70 million websites indexed by Google
- 2007 – IPhone
- 2008 – Estimates of Google Algorithm changes estimated to be at a rate of 5 per day!
- 2008 – YouTube now accounts for over 25% of all internet searches
Posted in SEO Also tagged Internet Marketing Company, outsource internet marketing, PPC, SEO, seo timeline, why should you outsource Comments closed
How to Hire an SEO Professional
Whether you wish to outsource Search Engine Optimization (SEO) Services or hire an SEO Consultant it is critical that you create an internal process that you will closely to follow to search, evaluate and ultimately decide and hire the right SEO Professional for your business. Your process should not be complicated as it should closely parallel the process you should already be following when hiring a key employee.
With this in mind, the following is the outline that you must follow to maximize your search towards finding the right SEO.
Posted in Search Engine Optimization Also tagged Backlinks, Google, Keywords, Online Marketing, Search Engine Optimization, seo consultant, SEO Professional, websit Comments closed