Insurance coverage has changed drastically in the past decade. Consumers are looking to go online and get quotes for a policy and a comparison of prices between your company and your competitors. Some of the greatest successes include Progressive’s “name your own price tool,” Allstate and State Farm’s television campaigns, the Geico gecko and Esurance’s brand re-invention. What has distinguished Esurance from its better-known competitors is positioning itself as a company built online to service the online community. Their sites and mobile applications have a simple layout that provides a great customer experience. Esurance has left behind their secret agent mascot Erin and opted for an advertising campaign that chooses a more direct approach in reaching out to potential customers.
Tag Archives: Internet Marketing
Insurance Internet Marketing
Posted in Internet Marketing Services Also tagged Content Management System, Google, insurance, online marketer, SEO, SEO Company, SERPS, wordpress Leave a comment
Internet Marketing Research
Extensive and thorough market research is the foundation of every successful online marketing campaign. Without research, there’s no hope of truly understanding your industry, business, competition, customer base, products and services. The good news is that in today’s tech savvy generation, there are free tools available online that make the tedious and time consuming task of conducting research, a breeze. There are a wide variety of resources at our finger tips; you just need to know what they are, where to find them and how to effectively use them to achieve your goals and improve your productivity. Once you know how to effectively use these online tools, there’s no stopping your SEO efforts from soaring right to the top of page 1 on major search engines such as Google.
Resort Internet Marketing; How to Market Resort Hotels
Resort Internet Marketing is an essential factor in attracting customers to exotic resort locations. Since 2009, online marketing spending has climbed almost 15 percent each year. On the other hand, traditional marketing and print media expenses have been steadily declining at the same time. How are companies making a success of online marketing?
The Advantages of Internet Marketing For Resorts
Many resorts have relied on brochures and pamphlets for years. While these tools are still effective ways of reaching some customers, the Internet has become the first place travelers look for information on vacation lodgings. This alone is a serious reason for resort owners to reexamine their existing marketing strategies.
Posted in Internet Marketing Services Also tagged Backlinks, Blogging, Content Marketing, hospitality, hotels, Internet Marketing Strategies, SEO, seo management, SEO program 1 Comment
Integrated Internet Marketing
The golden days of marketing solely with flashy television advertisements or print media have quickly faded with the advent of the Internet as a marketing and sales platform. Online businesses have unique needs that need a multi-tiered approach to increasing sales and building a solid customer base for long term success. A uniform plan is no longer an ideal solution because the competition is only getting stiffer and more up to date with marketing advancements. Each part of an integrated marketing plan will help reach each business owner’s goals and Optimum7 wants to build one from the ground up for your company.
Crowdsourcing Lessons for SEO
Gone are the days of suffering through everything from a specific math problem to the way children learn. What used to be researched and studied for extended periods of time by men and women in lab coats is now available to fix from the comfort of your own home. When people have a problem, they share information, and organize themselves to bring forth a resolution. This is the basis of crowdsourcing, sharing your problem and what you know so far, and allowing others of all walks of life and experience levels to take the seed you’ve planted and bring it to fruition.
Posted in Internet Visibility, Public Relations, SEO, Social Media Also tagged connecting with customers, online conversation, SEO Leave a comment
Facebook Timeline Brand Pages
Love it or hate it, Facebook Timeline is here to stay. Personal pages have been in effect for sometime, but March 30th, Timeline goes live for all brand pages. Some of the biggest names in the corporate world have made the jump. Red Bull, Coca-Cola, even Facebook Inc. itself, have taken full advantage of the new features, offering visitors to their page an entirely revamped Facebook experience that has transformed very static pages into something interactive and more pleasing to the eye.
Before you get your page ready for Timeline, take the time to go through our checklist:
Posted in Online Branding, Online Visibility, Social Media Also tagged Facebook, Social Media, Social Media Optimization, Timeline Leave a comment
Outsourcing Google AdWords Services
Google makes it so easy to launch an AdWords campaign, that it is almost a deception. New users can easily manipulate the tools at their disposal, make changes in real time, and cut off any campaign in a matter of clicks. However, Google makes money whether those campaigns succeed in generating revenue or not. In fact, Google makes more money when a company has to run more ads to meet its campaign goals. Keep this deceptive simplicity in mind when evaluating whether your company should outsource Google AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Posted in Pay Per Click Also tagged analytics, Conversion Optimization, Cost per Click, CTR, google adword services, Google Adwords, landing page, outsourcing, PPC Leave a comment
Write like an SEO Copywriter in 10 Easy Steps
If you’re thinking your communications degree is a waste of time, think again. There is no need to fear uncertainty. New opportunities are being developed daily, each ready for someone with the proper skill set to capitalize on.
Nowadays, Internet marketing companies pay big bucks to hire professional SEO copywriters. In fact, copywriters are some of the top paid writers in the world. According to the largest job site in the United States, Indeed.com, the average salary of a copywriter is $59,000. If you’re lucky enough to secure a job as a copywriter in New York City, you can expect a hefty average of $73,000. Not too bad, right? Better yet, there’s plenty of room to grow in the field. Top copywriters, such as Robert Bly, are currently sitting on Six Figure salaries.
Future Proofing your SEO; Avoiding Future Algorithm and Panda Updates
Let’s take stock in this past hectic year in the Search Engine / Marketing Industry. In 2010 alone, former Google CEO Eric Schmidt reported in front of Congress, that over 516 individual changes were made in the Google search algorithm. This was the first time that Google publicized any precise data on the quantity of changes to their algorithm. It’s speculated that their algorithm underwent more than 600 changes in all in 2011.
Overstock and JC-Penny SEO Debacles
What is Ambush Marketing?
In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to “official sponsors.” Unknowingly, they also gave birth to new advertising strategy known as “Ambush Marketing.”
Ambush marketing is an emotionally-charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor. Probably this practice had existed in some form long before 1984, but the sheer volume of money involved and the worldwide attention given Olympic events have led many to view the 1984 Olympic games as the origin of ambush marketing.
Posted in SEM Also tagged advertising, ambust marketing, guerilla marketing, marketing strategy, marketing technique, Search Engine Optimization, Social Media Comments closed
Online Advertising Costs; SEO, PPC and Marketing
Web 2.0 tools provide the exact data you can use to gauge the effectiveness of your online ads. Unfortunately, many companies are not availing themselves of the data they could access to make more effective decisions and control online advertising costs to maximize their return on investment (ROI).
With an online advertising campaign and your marketing funnel tracked in Google Website Optimizer, you will be collecting the data you can use to determine which keywords convert for you. You can compare your expense for each conversion against sales revenue to see exactly how your advertising budget is performing for you. With split testing you can then optimize your spending to create the best possible ROI.
Posted in Marketing Also tagged ad groups, Online Advertising, Search Engine Marketing, Search Engine Results Page, Split Testing Leave a comment
Uncovering Social Media in B2B
As the world of social media continues to grow and evolve into a powerhouse division of communication, many companies are opting for new ways to make their presence felt. Aside from your Facebook friends and Twitter tweets, there are hundreds of other social media sites that can be just what your company needs. Amongst the many types to choose from there are sites that specialize in visually showcasing your company through images, sites for social bookmarking and specialized business sites.
Posted in Marketing Also tagged facebook marketing, marketing campaign, Social Bookmarking, Social Media Marketing Leave a comment