Let’s take stock in this past hectic year in the Search Engine / Marketing Industry. In 2010 alone, former Google CEO Eric Schmidt reported in front of Congress, that over 516 individual changes were made in the Google search algorithm. This was the first time that Google publicized any precise data on the quantity of changes to their algorithm. It’s speculated that their algorithm underwent more than 600 changes in all in 2011.
Overstock and JC-Penny SEO Debacles
In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to “official sponsors.” Unknowingly, they also gave birth to new advertising strategy known as “Ambush Marketing.”
Ambush marketing is an emotionally-charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor. Probably this practice had existed in some form long before 1984, but the sheer volume of money involved and the worldwide attention given Olympic events have led many to view the 1984 Olympic games as the origin of ambush marketing.
Web 2.0 tools provide the exact data you can use to gauge the effectiveness of your online ads. Unfortunately, many companies are not availing themselves of the data they could access to make more effective decisions and control online advertising costs to maximize their return on investment (ROI).
With an online advertising campaign and your marketing funnel tracked in Google Website Optimizer, you will be collecting the data you can use to determine which keywords convert for you. You can compare your expense for each conversion against sales revenue to see exactly how your advertising budget is performing for you. With split testing you can then optimize your spending to create the best possible ROI.
As the world of social media continues to grow and evolve into a powerhouse division of communication, many companies are opting for new ways to make their presence felt. Aside from your Facebook friends and Twitter tweets, there are hundreds of other social media sites that can be just what your company needs. Amongst the many types to choose from there are sites that specialize in visually showcasing your company through images, sites for social bookmarking and specialized business sites.
Today’s doctors cannot afford to ignore the internet and the need to market their practices through search engines. Often, patients and consumers will research a doctor and the doctor’s specialty before contacting a physician for an appointment. As a result, it is important for doctors to be aware of the need for a website and search engine optimization (SEO).
Search Engine Optimization (SEO)
Search engine optimization is the method of creating an internet presence which increases website traffic and, ultimately, increases the visibility of your business and services. For doctors, SEO is important because in many cases, patients’ first impression of you and your level of knowledge and expertise will be based on the information they see on your website or on the internet.
There are roughly three schools of thought within the marketing industry, as to what e-Marketing means. Each of the three are explained below.
The basic or entry level school of thought uses e-Marketing interchangeably with internet marketing, and alleges that e-Marketing and internet marketing are essentially the same thing. They both cover a very broad range of marketing platforms, media, tools and strategies. This view of e-Marketing interprets “electronic marketing,” as all marketing methods used on the web; everything from search marketing and SEO to social media, PPC and paid ads, and any other marketing method or tool available online.
As more people develop trust for online shopping, one of the industries that has been able to find a good market is the apparel industry. Most well-known walk in clothing shops have developed an online presence to capitalize on the market of online apparel shoppers. In order to capitalize on the apparel Internet marketing industry, an apparel website must include good SEO techniques, such as great content about apparel, high quality backlinks and on page optimization. Great SEO does not happen overnight.
When promoting your construction company online, it is important to incorporate effective SEO (search engine optimization) strategies that will help draw customers to your site. Not only will your website enjoy more traffic, it will attract the types of clients that are likely to hire your firm to complete their next project. Effective internet marketing techniques will greatly enhance your business’ online profile and lead to more paid jobs.
Insurance continues to be an extremely competitive and lucrative field. Consumers expect to quickly jump online and compare quotes between insurers, giving the search engine optimized insurance sites an advantage over any competition.
Getting to the top of the search engine results page (SERP) is the goal of any online marketer, but it’s even more important in the insurance field. When your website gets an opportunity to be directly accessible to customers,it doesn’t matter who they compare you to, you will get more chances to win the conversions. You need to be certain that customers find your site at the top of the SERPs when they seek quotes.
Thousands of manufacturing plants have an online presence, and to harness the power of Google and the millions of searchers, you must have a good grasp of SEO (Search Engine Optimization). There is no magic behind getting good Google rankings, you just have to follow some basic principles to help your manufacturing website rank highly.
Using a Google-friendly CMS system is a must. If you use a CMS with a large footprint, or lots of extra code, Google might refuse to read the website, or crawl it poorly. Use a CMS that allows you to add tags to the post, and one that is open to search engines, like WordPress.
As the veterinary industry continues to evolve, so does the need for fresh and effective marketing. Challenges such as online pet pharmacies, changing practice standards, and a struggling economy have driven patient visits to an all time low. According to the National Council on Veterinary Economic Issues, 37 percent of all practices across the nation failed to increase their revenue over the previous year.
Resort internet marketing focuses on putting your resort website at the top of major search engines for effective and targeted search terms. Major relevant search terms must bring up your resort website in organic first page results for the best return on investment in your search engine optimization program. SEO is a long-term process involving improving your visibility in search engines with un-paid search targeting. SEO processes must be tracked and tweaked regularly on an on-going basis to keep up with the technology and competition. SEO is a vital part of marketing and promotion that points resort customers to your business in a wide variety of internet experiences. It is a marketing initiative often used as part of a wider search engine marketing program that includes paid placement.