Tag Archives: Internet Marketing

Differences in SEO Strategies for Google, Yahoo and Bing

February 11, 2010
Anyone who has a website knows that search engines are the boss. If they're not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant. With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities. Still, it is still a relatively small player, albeit moving in the right direction. BUT – how do you optimize a website to achieve first page results on all three of these major engines.
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Internet Marketing 2010 Trends

February 3, 2010
The start of the new year is the perfect time to fully review your online marketing strategy, especially considering the fact that trends in search engine optimization change throughout the year. From the rise of social marketing to advances in technology and new applications, everything about internet marketing is changing. Get ahead of the game by considering some of the trends experts say will explode in 2010.
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What No Longer Works in Internet Marketing

February 2, 2010
Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.
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Twitter and Inbound Links

January 27, 2010
Inbound links, or Backlinks, hold a lot of weight in search engine algorithm because these links show spiders that a website holds valuable information that is useful to other websites. For this reason, seasoned marketers are always on the lookout for creative ways to get inbound links. One of the current methods that have proven to be a stable source of these links for internet marketing is Twitter.
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SEO Marketing for Local Businesses

January 25, 2010
The Internet has, in effect, flattened the world. Businesses now have the ability to produce products in one country, administer business in another and sell to yet a third. This has opened up a world of possibilities for even small businesses to advertise to a worldwide audience. In many instances, this exposure has led to positive change in sales. It has also led many businesses to ignore what used to be their bread and butter, local sales. However broad your campaign, it's still important that you reach your local audience, especially in certain industries, like real estate, home services, legal, accounting, medical and retail. Local marketing is an often overlooked, but intensely valuable form of SEO marketing.
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PPC Google Ads vs. PPC Banner Ads

January 25, 2010
Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business - Banner ads, or PPC text based Google ads?
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Does Google Advertisement Work?

January 19, 2010
There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success. Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business? Is it a short, intermediate or long term strategy? How many clicks does it take to make a sale? What is your net profit / sale? Is it worth it? Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.
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Organic Search Engine Optimization (SEO)

January 11, 2010
As the Internet continues to grow in size and complexity, more web developers are implementing organic SEO methods to increase their visibility. Organic Search Engine Optimization is the set of processes focused on improving and maximizing the organic visibility of a website when online searchers enter relevant keywords on any search engine. SEO is sought out by those businesses that are not being found easily on the search engines.
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Finding Relevant Keywords

January 8, 2010
Once you have developed a website, your next step is marketing that website to achieve the highest visibility, the greatest number of site visits and conversions. Finding relevant keywords is the most fundamental building block towards successful internet marketing and Search Engine Optimization (SEO). Simply put, keywords are the search words or phrases your potential customers are likely to use when searching for your product or service. It isn’t enough to just develop a list of words that seem related to your business. Instead, you must employ a strategy to continually research to find and uncover unique and relevant keywords.
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When is Affiliate Marketing Effective?

January 8, 2010
There is a simple answer to this question. There is no such thing as a good deal unless the deal is a good deal for both parties. Affiliate marketing in its most simple form is about a deal that exists between 2 parties; the seller of a product or service and the affiliate who receives commission, but only based upon certain defined criteria. The criteria used for affiliate compensation can be a sale, a completed form or any other electronically measurable interaction that the seller deems to have enough value to pay compensation. So in its most basic form, Affiliate Marketing can only be effective when the sales and compensation arrangement benefits both the seller and the affiliate.
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Outsourcing Google AdWords Services

January 7, 2010
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
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How to Increase Conversions

December 31, 2009
Many mistakenly exclude conversions when evaluating SEO (Search Engine Optimization) performance. It is not enough to just get the great rankings. If no one is converting from the site / page visit, the money, time and effort to get the rankings are really wasted. This is why Conversion Optimization is the real bottom line of all Internet Marketing.
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