Search Engine Marketing (SEM) is all about improving the visibility and the business performance of a website with primary focus on the major search engines. SEM is an inclusive term that encompasses SEO (Search Engine Optimization) and PPC (Pay per Click) Management. While we have written quite extensively about each of these major areas, including the myriad of processes and steps unique to each, here we will discuss them as part of an overall comprehensive Search Engine Marketing Strategy. At Optimum7 we have documented with exhaustive detail those processes and steps we follow to generate the results we achieve on behalf for our clients. It starts by having an Execution Plan and a Schedule of Implementation for that plan.
Tag Archives: Google Analytics
Managed Search Engine Marketing Services
Posted in SEM Also tagged Internet Marketing Company, PPC, Search Engine Marketing, Search Engine Marketing Services, SEM strategies, Sponsored Search Leave a comment
Internet Marketing Strategies
Internet Marketing Strategies are all about selling more online. Whether you are seeking to sell products that are shipped to online buyers, get new leads for sales follow-up, selling specialized services involving a sign-up for a license or any other conversion mechanism that transforms a visitor to a customer or client, you are seeking expand your sales and your bottom line. In the brick and mortar world your marketing strategy is focused on the same objective. You seek to do this by being visible, by being easily found, by being easily accessible. Online marketing requires the same objectives, however, the achievement of those objectives largely centers on unique Internet Marketing Strategies.
Posted in advertising Also tagged Conversion Optimization, Internet Marketing Strategies, Pay Per Click, PPC, Search Engine Optimization, SEO 2 Comments
Why Conversion Optimization Works
So, you have put in the time, done the research and completed the perfect optimization plan for your website. You have been noticing a steady rise of your site on the major search engine result pages and are even receiving an increased flow of visitors to your website; but you are not making that much more money! What’s up? Simply put, you are not converting as many customers as you should be, and it’s time for a new kind of optimization: conversion optimization.
Most Important Google Analytics Elements
Google Analytics is a set of free tools offered by Google. They allow website owners to view detailed statistics about their websites and how viewers use them. Information is also available regarding where web traffic comes from. Because it is free, easy to use and simple to acquire, everyone with a website should be using it. While Google Analytics is loaded with features, there are several features that stand above the rest.
- Interface: The interface provided by Google Analytics is both simple and intuitive. A few clicks of the mouse grants you access to all the information you could ever want regarding your website. From the number of visitors to the keywords they used to find you, the user interface brings it all together.
Posted in Google Analytics Also tagged Google Adwords, search results, SEO, SEO consulting firm Leave a comment
Analyzing Your SEO Results
Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
Posted in Google Analytics Also tagged bounce rate, Keywords, Search Engine Optimization, SEO, SEO efforts, SEO Results, Traffic Sources Leave a comment
How to Start with SEO
Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO). SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings. From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start. The process can be complicated and time consuming, but by breaking it down into easy to digest tasks, beginning your SEO campaign doesn’t have to be daunting – in fact, it can be fun.
Posted in SEO Also tagged Keywords, Meta Description, Search Engine Optimization, SEO, SEO Content 2 Comments
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis. Designing good ad copy isn’t enough to be truly successful. For this, advertisers must actively engage in their campaigns and be proactive in tracking, analyzing and changing their campaigns as often as needed. A professional Internet Marketing Consulting Company or Search Engine Marketing Company should also be seriously considered to achieve the ultimate success and increase your website’s ROI.
Posted in PPC Also tagged Click through Rate, CTR, Google Adwords, Negative keywords, Online Advertising, Organic SEO, Pay Per Click, PPC, PPC campaign, ROI, seo campaign Leave a comment
Google Adwords Optimization
When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial & error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.
Posted in PPC Also tagged Adtext, Conversion Rate, CTR, Google Adwords, Keywords, landing pages, PPC, SEO Leave a comment
Optimize Ad Spend and Conversions on Google AdWords
In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.
Check to see which keywords are getting the highest click-through rates. How much traffic is entering your site via alternate sources, and what sources are they?
Posted in Pay Per Click Also tagged AdWords Campaign, Click through Rate, Conversions, Google Adwords, Keywords, landing page, Optimize Ad Spend, page views, ROI Leave a comment
Increasing Conversions on an E-Commerce Site
As a woman I naturally love to shop but, believe it or not, I hate going to the mall, hunting for parking, and dealing with bad customer service. In my opinion, a trip to the mall is time consuming and hectic. For me, online shopping is the best way to shop since you can do it from the comfort of your home while having time to research each item and make a better consumer decision. I buy a lot of items online; the only thing I probably haven’t purchased online are groceries and believe me if my local grocery store provided it, that’s exactly what I would do. I prefer it because shopping online is convenient, efficient, and informative.
Posted in Business Online Also tagged bounce rate, Conversions, E-Commerce, e-commerce site, increasing site conversions, Internet Marketing, shopping cart, shopping online Comments closed