Tag Archives: Google Ad Text

When you enter a search query on Google and the indexed results appear, where do you notice your eyes going first? For some reason, my eyes just seem to go to the left instead of the right. Perhaps it’s because many of the ads used in Google Ad Text (the ones that pop up on the right) always seem a bit spam-like and irrelevant to my search. Once in a while I’ll run into a relevant and appealing ad that I’ll click on (which usually leads to a conversion) but those times are few and far between. This doesn’t mean that Google Ad Texts ads aren’t effective or beneficial to your Ad Campaign; it means that you have to create a better Google Ad Text ad to trigger a click and attract visitors to your site.