Tag Archives: Google
Google SEO Ranking Factors
Google has a definite list of do's and don'ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:
Posted in Google Ranking Also tagged Backlinks, Content, Keywords, Off-Page Optimization, on-site optimization, Search Engine Optimization, SEO Leave a comment
How to Execute a Successful SEO Campaign
Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition.
Posted in SEO Also tagged Blogs, Keyword Research, Off-site Optimization, online marketing strategy, Onsite SEO, Search Engine Optimization, SEO, Website Design 1 Comment
Tips For a Better Page Rank
If you've got an outdoor advertising contract, you want your billboard put in a spot where the most traffic is going to see it, right? Or if you're paying for TV ad time, you want your spots to run during a time of day or program where people are going to hear them. The same goes for your Google Page Rank
Posted in Google Ranking Also tagged Backlinks, keyword tools, Off-site Optimization, Page Rank, Search Engine Optimization, SEO Leave a comment
Differences in SEO Strategies for Google, Yahoo and Bing
Anyone who has a website knows that search engines are the boss. If they're not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant. With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities. Still, it is still a relatively small player, albeit moving in the right direction. BUT – how do you optimize a website to achieve first page results on all three of these major engines.
Posted in Search Engine Optimization Also tagged Backlinks, bing, Content, Internet Marketing, Keywords, SEO Strategies, Yahoo Leave a comment
Where to Start With SEO
Search Engine Optimization (SEO) is a sophisticated set of related processes that require significant levels of expertise and commitment to be successful. While many of the tools needed for quality SEO results can be easily found online, many of them free, constant dedication and continuing education are essential to generate top search engine results. In theory, you could do this yourself; in practicality you probably can’t.
Avoiding the Hype in Choosing an SEO Company
One of the most important decisions you will make for your business is choosing an Search Engine Optimization (SEO) company. Wading through the large lists of potential providers can be overwhelming. It's important to know what you're looking for before you settle on any one provider.
Posted in Business Online Also tagged copywriters, Keywords, Search Engine Optimization, SEO, SEO Company Leave a comment
How to Get Google to Crawl and Index All Your Pages
It’s easy to understand that after all the time, effort and expense of designing a website, you certainly want Google to stand up and take notice. However, Google isn’t going to just index and crawl all of your pages unless you do the right things, at least not fast enough. This is important because the foundation of a website’s search engine friendliness begins with the set of steps and techniques we call on-site optimization. On-site optimization is that portion of SEO (Search Engine Optimization) that properly tells the Google Spiders everything they need to know about your website to understand what the website is all about and how each of the pages within the site relate to each other.
Posted in SEO Also tagged Backlinks, Google Crawlers, Google Spiders, Link Building, on-site optimization, Search Engine Optimization, SEO Leave a comment
Why Keyword Density is Important
Improving keyword density on a website is an important consideration when creating website content as well as adding new content (articles, blogposts, etc) towards increasing search engine results. It is important that you understand why keyword density is important, and what it means to your website. Keywords are words that regular internet users use in order to search for information on the internet. Searchers punch these keywords or keyword phrases into the search engine, looking for specific results.
Posted in Copywriting Also tagged algorithms, bing, Content, keyword density, Search Engine Friendly, Search Engine Results, Yahoo Leave a comment
How Googles Advances Affect SEO
Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn't broken, there really isn't any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.
Posted in Search Engines Also tagged Algorithm, organic results, paid results, ROI, search engine page ranks, SEO, SERPS, Visibility Leave a comment
PPC Bid Management
Pay per Click advertising is an excellent way to increase the visibility of a website. Increased visibility leads to increased conversions and a higher profit. Unfortunately, unless properly managed, pay per click costs can quickly grow out of hand, causing you to waste precious advertising dollars. Understanding the process behind bidding for pay per click ads and the mechanisms used for managing campaigns is the first step towards effectively bidding for PPC space.
Posted in Pay Per Click Also tagged advertising, conversion optimi, Conversion Optimization, Pay Per Click, ppc bid management, PPC campaign, Yahoo Leave a comment
Avoiding SEO Fraud / Schemes
Everyone is looking for ways to increase traffic to their website. Search Engine Optimization, or SEO, is sought by many businesses, large and small, in an effort to drive more traffic to their websites to increase sales and profits. This is a reasonable approach as you can’t expect more website traffic without significant increases in keywords rankings. However, if you are seeking fast results measured in days, weeks or even a few months, you are setting yourself up for wishful thinking and ultimately vulnerable to SEO schemes and “tricks.” Unfortunately, SEO can take a large amount of time, effort and skill. So, those looking for a quick fix are vulnerable to false and misleading claims of fast and meaningful results.
Posted in Search Engine Optimization Also tagged black hat seo, guaranteed results, organic rankings, Search Engine Optimization, SEO, seo fraud, seo scam Leave a comment
How Google’s New Algorithm Will Affect SEO