Insurance coverage has changed drastically in the past decade. Consumers are looking to go online and get quotes for a policy and a comparison of prices between your company and your competitors. Some of the greatest successes include Progressive’s “name your own price tool,” Allstate and State Farm’s television campaigns, the Geico gecko and Esurance’s brand re-invention. What has distinguished Esurance from its better-known competitors is positioning itself as a company built online to service the online community. Their sites and mobile applications have a simple layout that provides a great customer experience. Esurance has left behind their secret agent mascot Erin and opted for an advertising campaign that chooses a more direct approach in reaching out to potential customers.
Tag Archives: Google
Insurance Internet Marketing
Posted in Internet Marketing Services Also tagged Content Management System, insurance, Internet Marketing, online marketer, SEO, SEO Company, SERPS, wordpress Leave a comment
Google Glass: the good, the bad, the ugly.
“We think technology should work for you—to be there when you need it and get out of your way when you don’t.”
– Babak Parviz, Steve Lee, and Sebastian Thrun, Google
It’s been an exciting week for technology … Flying cars, and now, futuristic glasses or “augmented-reality glasses” as Google states. It’s as if our Back to the Future, Blade Runner and Star Trek futuristic worlds are merging into one awesome reality.
Posted in Technology Also tagged augmented-reality glasses, Google Technology, Google X, latest technology, Project Glass, technology Leave a comment
Local PPC (Pay per Click) Advertising
Back in the early days of Internet marketing, pay-per-click (PPC) advertising was not very competitive. There were few companies taking advantage of the first networks such as Overture and Adwords. As search volume increased on search engines, PPC became more competitive.
PPC ads can be the most targeted ads in your online marketing campaigns. Companies only pay when prospects respond by clicking a link (ad). Not only does this restrict AdSpend to highly targeted prospects, but it also provides valuable insight into the prospects’ motivations. Local PPC advertising campaigns set up with a professional Search Engine Marketing consultant allow local businesses to tap into long-tail search queries and draw a steady stream of prospects to their websites and physical locations.
Posted in Local Search Marketing Also tagged Google Analytics, Keywords, local advertising, Pay Per Click, pay per click campaign, PPC, ppc advertising Leave a comment
Google Punishing “Over-optimized” Sites?
With another Google algorithm change imminent, Internet Companies will begin to deal with another challenge with sites that are considered “over-optimized”.
What is “Over-optimization?”
Google’s Matt Cutts took a question where a user asked if over-optimization was an issue. Cutts’ response can be heard here …
For Google and other search engines, over-optimization is “a euphemism for a little spammy.” Things like keyword density and hidden text are what annoy people. When you bring users in, they notice bad content. A bad layout, too many ads or keyword-stuffed articles essentially do you in before Google’s increasingly sophisticated algorithms and crawlers can. Your users are the ones who will be turned off, and your competitors will simply laugh at your attempts, which brings us to the crux of fighting off the ever increasing scrutiny of search engines.
Posted in Copywriting, Google Analytics, Google Optimization, Search Engine Optimization, Technology Also tagged Content, Search Engine Optimization, SEO, SEO strategy Leave a comment
SEO Reputation Management
According to Google, 89 percent of all consumer research begins online. This makes it very important for you to control the information consumers see at the top of the search engine results. If your website gets outranked by negative information on the search engines that may be all prospects ever learn about you.
Fortunately, the Search Engine Optimization (SEO) strategies you employ for increasing your website’s visibility will also help protect your reputation online. Once you have that structure in place, reputation management is a matter of monitoring the Internet and responding quickly to address complaints before they escalate.
Google Plus for SEO; How to Get More Followers and Engagement on Google+
After Google+ pages became available to businesses a few weeks ago, companies and brands have been rolling out their own pages to gain a following. Although we still don’t know what kind of marketing results will come from a presence on Google+, it’s still important to establish one because the site is growing in popularity and Google is doing a lot to push it. Our experience shows that it always pays to stay on top of what Google is doing from the beginning.
Google Search Engine Advertising; 7 Advantages of Marketing
Google search engine advertising offers businesses the opportunity to deliver targeted ads on the search engine results page (SERP) to interested searchers. Google’s AdWords platform levels the playing field for small businesses looking to compete with seemingly bottomless ad budgets for top positions in the SERPs.
7 Advantages of Google Search Engine Advertising
1. Targeted by Subject
Search engine ads are the most targeted advertising available. Each ad is related to a search term entered by the user. Google serves up your ad to the user at the moment that user is receptive to learning more about your offering.
SEO for Education; Educational Companies and Marketing
Many governments are predicting that the education industry will be the only one to successfully defy the financial crisis. Consequently, businesses providing educational services must make hay while the sun shines and do their best to compete in a market, which will continue to be just as competitive as ever. The increasing value of an effective internet marketing campaign must not be ignored, and Education Businesses everywhere are overhauling their websites to achieve maximum online visibility through the process of SEO (search engine optimization).
Posted in Internet Visibility Also tagged Backlinks, coding, Content, education, Keywords, On-Page Optimization, SEO, Visibility, wordpress Leave a comment
How Does Google Find and Crawl Websites
There are three basic parts to how Google returns search results for any given search. The first of these three parts is known as a crawler, also called spiders or bots, followed by indexing and then the query processor compares its indexed pages to the search query, resulting in links to pages most relevant to the query.
Posted in Search Engine Optimization Also tagged crawl, Google Friendly, Google Webmaster Tools, Indexing, metadata, xml sitemaps Leave a comment
SEO Services for Pharmaceuticals
Sale and revenue acquisition in the corporate world works differently than lead generation and sale conversions online. In order for a pharmaceutical company to acquire sales from online leads, search engine and click-through traffic must be flowing to the website. In order to get that targeted traffic, your website needs to first be visible to the right audience.
Posted in SEO Also tagged bing, Search Engine Friendly, Search Engine Optimization, SEO, SEO Strategies, targeted seo, Yahoo Leave a comment
Windows Communication Foundation
I kept asking myself over the past couple of months, how is something as great as the Windows Communication Foundation (WCF) not commonly used? When I went to Google and typed the three letters “WCF”, there was my answer; a ton of results on my screen that are so complicated. It was extremely difficult for the average user to understand this. It seemed like only a handful of programmers would be able to figure out what WCF is and what it does.
Posted in Web Development Also tagged building applications, Microsoft, programming, wcf, windows communication foundation Leave a comment
SEO for Government Websites
Why Governments need to consider SEO for their Websites
Governments have a natural advantage when it comes to position on the search engines. Search engines, like Google, favor legitimate government sites. There is also a natural trust factor. Internet searchers are more likely to trust that the information on a legitimate government site is accurate. This gives a government site an advantage in getting links back to the site.
Posted in Search Engine Optimization Also tagged Content, Content Management System, government, headers, high quality links, meta descriptions, page titles, SEO Leave a comment