Tag Archives: Ecommerce

Open Source Ecommerce Integration

Businesses have many options when choosing an open source e commerce platform because different platforms are designed for the needs of different businesses. Before you begin any kind of open source e commerce integration with your inventory systems, you will want to research the available options and choose the platform that best suits your needs.

Factors When Choosing an Open Source Platform

Keep in mind that you will not only want to look at the features each offers, but also visit sites running on the platforms to see if you like the way they look and the way they feel.

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E-Commerce Consultants; Optimizing Search Results, Sales and SEO

Online Business Solutions in a Constantly Evolving Industry

Constant developments in web and mobile technology, social media, and an economic recession have changed many things about the way consumers engage in online shopping and purchases. A vast amount of consumers have long since used mobile commerce as a major means of shopping and purchasing. With social media making it easier than ever to share product experience and recommendation, brands loyalty, product reviews and instantly shared suggestions, e-commerce website owners have to be on their toes.

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Boutiques.com and eCommerce; How Can I List My Products on Boutiques.com?

How users buy clothes online recently got a makeover from Google’s customizable product, Boutique.com.

Boutique.com is sort of an aggregator of fashion retail websites, but it takes it a step further by merely using the products as feeds on a unique site that caters to the user. The site effectively allows users to build a custom store that reflects their fashion sense, making suggestions based on previously chosen items as it goes along. It will remember designers that you liked, color preferences, accessory parings such as shoes and purses and style preferences. Each time you plug in a search term, as long as it’s not extremely specific, it will also suggest matching garments and accessories.

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Does Social Media Affect SEO (Search Engine Optimization)?

Yes, yes and yes. Social media is just another way to generate backlinks  to your site, which might help you rank higher –depending on what people are saying about your business.

With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.

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Email Marketing for Ecommerce Sites

One problem with most eCommerce sites is that they don’t request any information from their customers until they get to the checkout process. With most eCommerce shoppers not making it to the checkout process, and a staggering 88 % of shoppers abandoning their shopping carts because they just aren’t ready to make a purchase yet (according to a study by Forrester Research), what can you do to reach out to these people? That’s a huge amount of potential leads your business could be missing out on. It’s important to make sure you are in the fore front of shopper’s minds. Here’s where email marketing can help you. But, how can you get their email addresses to start a marketing campaign?

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Cartit SEO (Search Engine Optimization)

Cartit can bring a comprehensive shopping cart solution to your ecommerce business if you are a beginner.  It’s an open source solutions which is free so it makes it ideal for individuals who want to test opening a new Ecommerce store. Optimum 7 understands how Cartit works, including its search engine optimization capabilities.

Cartit offers a variety of  services, including customer management that isn’t internet based – keeping your client’s identities and information safe, customer account features – allowing customers to create their own accounts, and an easy to navigate configuration – that allows you to personalize everything from the site’s appearance to shipping and payment options. It also allows for unlimited number of products.

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1Shopping Cart SEO

1ShoppingCart is a unique solution that incorporates all of the functionality; features and tools an online merchant needs to market their business online and generate continued growth. The easy-to use solution is web based and doesn’t require complicated install or coding to work. The solution is perfect for those looking for one solution with incorporated optimization features. At Optimum7, we have worked with several 1ShoppingCart projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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Easy Cart SEO (Search Engine Optimization)

Adding eCommerce functionalities to your site can impact the customer experience, make back-end management easier and even help improve search engine rankings. Easy Cart has developed a simple shopping cart program with basic reporting and other tools. The software has several positive features as well as a few negatives. Easy Cart is perhaps most applicable for those looking for basic shopping cart functionality. Those looking for more in-depth coverage may want to look elsewhere. At Optimum7, we have worked with several Easy Cart solutions and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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CubeCart SEO

If you are looking for an eCommerce shopping cart solution to run on your PHP and MYSQL support server, CubeCart may be the answer you are looking for. The system, which works for both tangibles and digital products, has a great set of features that help you run a successful online storefront.  From easy modification to reporting, CubeCart is a good middle of the road solution. With their built in SEO functionality, the system even makes marketing your online store easier. At Optimum7, we have worked with several CubeCart clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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ColdFusion SEO: Services, Optimization, Google & Internet Marketing

ColdFusion is a software language most often used for data driven Web sites.  It offers a number of features giving users a huge amount of flexibility within their sites.

  • Simplified database access
  • Server and client cache management
  • Data retrieval
  • Task scheduling
  • Server clustering
  • Graphing and reporting
  • Simplified file manipulation

ColdFusion is extremely helpful within an internal inventory management system. However, most ColdFusion solutions (ecommerce) are not SEO (search engine optimization) and Google friendly. While ColdFusion gives you great flexibility in terms of inventory management and real time integration, it does not address the SEO issue.

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How to Increase eCommerce Conversion Rate

Conversion rate is one of the most important metrics that defines the bottom line of a business. Responsible ecommerce businesses have designed an effective website, worked diligently to improve their rankings through a series of SEO (Search Engine Optimization) steps and have seen their visitor counts rise. However, they might have noticed that their conversion rates are not meeting expectations. The underlying problem, how to increase conversion rates, can be addressed in a variety of ways, but many find that by focusing on conversion optimization and its related components, design, testing and content, increasing conversion rates is feasible.

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Google AdWords Management Services

As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.

Any serious AdWords Campaign should be focused ultimately on only 2 measures of success.

1.      Click Through Rate (CTR) – this is the percentage of clicks on your ad vs. the number of impressions (appearances) of your ad.

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