Tag Archives: Conversion Optimization
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
Posted in Search Engine Marketing Also tagged Click through Rate, CTR, Keyword Research, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEMK, SEO Leave a comment
SEO Website Design Tips
Websites must be designed with SEO (Search Engine Optimization) in mind. After all, what good is your website if you cannot be easily found online? So, there is no better time to get the onsite optimization correct during the design process. Failure to do this will only cost you time, dollars and tremendous opportunities.
Posted in Web Design Also tagged Search Engine Optimization, SEO, SEO Web Design, Web Design Leave a comment
Outsourcing Google AdWords Services
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Posted in Pay Per Click Also tagged analytics, Cost per Click, CTR, google adword services, Google Adwords, Internet Marketing, landing page, outsourcing, PPC Leave a comment
PPC Bid Management
Pay per Click advertising is an excellent way to increase the visibility of a website. Increased visibility leads to increased conversions and a higher profit. Unfortunately, unless properly managed, pay per click costs can quickly grow out of hand, causing you to waste precious advertising dollars. Understanding the process behind bidding for pay per click ads and the mechanisms used for managing campaigns is the first step towards effectively bidding for PPC space.
Posted in Pay Per Click Also tagged advertising, conversion optimi, Google, Pay Per Click, ppc bid management, PPC campaign, Yahoo Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Posted in PPC Also tagged Click through Rate, CTR, Internet Marketing, Pay Per Click, PPC, PPC campaign, Search Engine Optimization, Social Media Optimization Leave a comment
Questions to Ask an SEO Company
If you have made the decision to outsource your Search Engine Optimization (SEO), you may be surprised to see just how many companies will be competing for your business. Any Google Search will yield tens of millions of results! Starting on page 1 of a Google search is a good idea since that is where you want to be for your own keyword search set.
A Better ROI and Conversions on Your E-Commerce Store
So, you had a great idea for a product or service and developed a killer website to sell it. You are seeing profits, but not as much as you were hoping for. Welcome to the world of eCommerce. Thousands of people / businesses have jumped on the eCommerce bandwagon; some just seem to be more successful at it than others. If you fall into the latter category, what you need are ways to improve your return on investment (ROI) for your eCommerce site. Many of these tips and tricks are simple and intuitive. Spending a little bit of time working on your site and the way you do business will quickly increase your profits.
Posted in Ecommerce Also tagged business plan, Conversions, Ecommerce, Ecommerce SEO, Ecommerce Site, return on investment, ROI, SEO Leave a comment
Google Search Algorithm and Developments from Matt Cutts at PubCon
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
Posted in Search Engines Also tagged analytics, google algorythm, google caffiene, google search, google tools, matt cutts, pubcon, ranking factor, search marketing, SERP, webmaster tool 1 Comment
What Is a National SEO Campaign?
Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases. You want to sell your product throughout the nation, but your current website just isn’t netting you results. In fact, when you try to search for yourself, you realize your website is ranked number 453 – no one is ever going to find you.
What is an Online Conversion?
If you have ever purchased a product or service online you have “converted” from being a website visitor into a customer. Online conversion is the act or acts that a visitor takes that fulfill the pre-desired goal or objective of the website.
Posted in SEO Also tagged E-Commerce, Internet Marketing, online conversions, ROI, subscription services, Traffic, Website Leave a comment
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