Many marketers get discouraged by SERP (Search Engine Ranking Pages) results if they are not on the top 30 results on Google. This is poor judgment if you are seriously committed to success; One must crawl before Google let’s you walk.

The most important metrics involve what users do once they land on your site. From a web development perspective, that is the key to making sales.

SEO (Search Engine Optimization), professionally executed, accomplishes an important piece of a very valuable puzzle towards a truly successful and profitable website marketing strategy. Using strong research for the best keywords, insightful competitive research, onsite and offsite optimization using great content and careful management using sophisticated website statistics are key elements towards high organic rankings for targeted keywords relevant to your business. Being easily found for these highly popular and competitive keywords generates huge amounts of traffic to the website. Although all of this is a great accomplishment, page 1 Google rankings by itself doesn’t put a thin dime into your bank account. So we have reached an important milestone; but now what? How do we generate business from all of this traffic?

Most of my new clients come to me with the same problems; their websites don’t generate enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face. Here are the solutions I propose

Search Engine Marketing is only 50% complete when you start getting visitors to your website in volume due to successfully achieving high rankings for your targeted keywords. You now have visitors … now you need buyers.