Tag Archives: CMS

Microdata for WordPress: An SEO Plug-in to Help You Take Advantage of Schema.org

Microdata for WordPress is a free plug-in developed by Optimum7… This plug-in adds a button on the TinyMCE Editor that helps you generate valid Microdata Code within your WordPress posts and pages. You do not have to know coding to use this plug-in, you can download this plug-in toward the end of this post.

What is Microdata?

In short, Microdata allows web-masters to create “custom” elements and give them attributes / meanings.

For instance, if you were coding a name into html, you might code something like this:

<code>

<div><h1>John Smith</h1></div>

</code>

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Construction Internet Marketing

When promoting your construction company online, it is important to incorporate effective SEO (search engine optimization) strategies that will help draw customers to your site. Not only will your website enjoy more traffic, it will attract the types of clients that are likely to hire your firm to complete their next project. Effective internet marketing techniques will greatly enhance your business’ online profile and lead to more paid jobs.

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SEO For Fitness Companies

The fitness industry is a thriving market both online and offline, but getting noticed online is a difficult endeavor that, if not done properly, can leave you with many wasted hours that amount to no new traffic. Doing SEO (Search Engine Optimization) is essential if you want to rake in the millions of people using search engines every day. While it is not impossible to do properly, the work should always be trusted to a professional to maximize your ROI.

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Manufacturing and Internet Marketing

Thousands of manufacturing plants have an online presence, and to harness the power of Google and the millions of searchers, you must have a good grasp of SEO (Search Engine Optimization). There is no magic behind getting good Google rankings, you just have to follow some basic principles to help your manufacturing website rank highly.

Using a Google-friendly CMS system is a must. If you use a CMS with a large footprint, or lots of extra code, Google might refuse to read the website, or crawl it poorly. Use a CMS that allows you to add tags to the post, and one that is open to search engines, like WordPress.

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Joomla or WordPress; Which CMS is Right for SEO

Choosing a CMS That’s Right For You

That is exactly the deciding factor for choosing a particular content management system for e-commerce and business websites. You can find a ton of articles, reviews, pros and cons lists and quick tutorials about Joomla and WordPress, because these are easily the two most popular and widely used CMS platforms. Whatever pros and cons there may be about each one is not what is most important, despite the popularity of articles that spell each one out. The best approach to discovering which CMS is best is to review the features, advantages, possibilities, and types of websites most commonly used for each one.

Posted in Content Management Systems | Also tagged , , , , , | 5 Comments

SEO for Transportation Companies

If you are the owner or chief marketer for a transportation company and have attempted to venture into the world of internet marketing, perhaps you have been intimidated with the scope of the enterprise or frustrated with its difficulty. Fear not. Although it is critical to effectively market your transportation services company over the web, there are many resources available which can help ease your mind and increase your effectiveness. The most critical avenues to explore when beginning (or expanding) your web marketing enterprise are first finding the right Content Management System (CMS), and then engaging in meaningful and effective Search Engine Optimization (SEO techniques).

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SEO for Aerospace Companies

The aerospace industry is booming. More and more companies are starting up with the hopes of attracting clientele. It can be hard to acquire new clients, since generally only the wealthy have the money it takes to support aerospace companies. Aerospace technology is the technology of the future, but this technology comes with a price. If you are interested in making your aerospace company more well known, you may want to look into internet marketing.

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Venture Capital Internet Marketing

When looking for investors and applicants, Venture Capital organizations can leverage from many different Internet Marketing strategies. Combining effective Internet marketing techniques with search engine optimization (SEO) helps ensure increased business activity Pay-Per-Click (PPC) advertising is one way angel investors find qualified applicants. While this form of advertising is effective, it takes someone with experience to make it cost effective. A well written and targeted PPC campaign takes the right combination of many different elements. It entails more than just the wording of the ad it includes bidding on the right keywords, making the ad fit those keywords, and eliminating the tire kickers with the right call to action. Without the right combination of these strategies, the campaign can end up costing more than the revenue it brings in can cover.

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Aerospace Internet Marketing

The aerospace industry is a highly competitive field. Each year, thousands of new aerospace engineers enter the industry, hoping to make their mark on it. In addition, each year hundreds of new companies are created. How are you supposed to keep your company ahead of the game?

The answer to that question is simple. In order to make your company visible, you must be on major search engines. Several of your competitors, at least, are already taking advantage of Internet Marketing Strategies. So, what exactly is Internet Marketing and Search Engine Optimization?

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SEO For Aviation Industry

Every industry has its own challenges when it comes to getting the word out. In the aviation industry, the ironic challenge is that the aviation professionals have a lot of technical know-how. Rather than having a problem and knowing how to utilize the internet for effective searches, searches tend to be rather specific to the industry. This means that sites developed specifically for the aviation niche need to keep this in mind during design and content development. Competitive research is essential while designing an aviation site as well as adding content to it. The topics should be researched based on prior search stats; which terms were searched for on Google in the past 30 days? How relevant is your site to those targeted terms?

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Government Internet Marketing

State, local and federal governments should all take advantage of customized Internet Marketing. Letting local residents and potential visitors now what is happening in the area helps keep people informed. This could possibly help increase tourism, investments and new residents. Adding tourism, access to courthouse information, and the ability to find out new legislation in the area are just some of the ways to increase Internet presence and can be enhanced with Internet marketing strategies.

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