The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existence of an Adwords Management Strategy.

Ever get the look …The look when discussing intrernet marketing and its potentialwith clients. The look that says “what are you talking about?” The incredulous look about what it really takes to be successful marketing on the internet.

Internet Marketing is nothing short of a big race. If you are a brand new website, your competitors already on the web are already ahead of you. If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada. So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.”