Anyone who has a website knows that search engines are the boss. If they’re not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant. With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities. Still, it is still a relatively small player, albeit moving in the right direction. BUT – how do you optimize a website to achieve first page results on all three of these major engines.
Tag Archives: bing
Differences in SEO Strategies for Google, Yahoo and Bing
Posted in Search Engine Optimization Also tagged Backlinks, Content, Google, Internet Marketing, Keywords, SEO Strategies, Yahoo Leave a comment
Internet Marketing 2010 Trends
The start of the new year is the perfect time to fully review your online marketing strategy, especially considering the fact that trends in search engine optimization change throughout the year. From the rise of social marketing to advances in technology and new applications, everything about internet marketing is changing. Get ahead of the game by considering some of the trends experts say will explode in 2010.
Posted in SEM Also tagged digital footprint, geomarketing, Internet Marketing, mobile marketing, Social Media, video blog Leave a comment
Why Keyword Density is Important
Improving keyword density on a website is an important consideration when creating website content as well as adding new content (articles, blog posts, etc) towards increasing search engine results. It is important that you understand why keyword density is important, and what it means to your website. Keywords are words that regular internet users use in order to search for information on the internet. Searchers punch these keywords or keyword phrases into the search engine, looking for specific results.
Posted in Copywriting Also tagged algorithms, Content, Google, keyword density, Search Engine Friendly, Search Engine Results, Yahoo 1 Comment
Pay Per Click Search Engine Submission
In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or PPC. This method is different from a submission, it’s more like an advertisement.
Posted in SEM Also tagged advertising, clicks, Google, Keywords, Pay Per Click, PPC, Search Engine Marketing, search engine submission, Yahoo 1 Comment
Why Should I Use XML Google Sitemaps?
When you hear the term Google Sitemap, you most likely assume that it is a tool used by Google when ranking websites. If you do, you are assuming wrong. Google sitemaps are actually used by multiple search engines during their indexing and ranking process. In short, the Google sitemap is a basic XML file which contains all of the separate pages from a particular website in a format that is simple for search engines to read and index. The format used by Google Sitemaps was actually developed by a team that included members from Microsoft, Google and Yahoo, but it is known by most web surfers as “Google” XML Sitemaps.
Posted in SEO Also tagged Ask.com, dynamic sitemap, Google, Search Engines, seo process, Webmaster Tools, xml sitemaps, Yahoo Leave a comment
How Do I Optimize My Site for Google
Optimizing your website in order to improve its visibility and search engine rankings is a critical part of your business plan. The following highlights what we at Optimum7 feel you need to know about optimizing any commercial website.
- On Site Optimization – This was the only way SEO was possible in the 1990s. However, it’s still valid today. The Title of the page is the most important element on the site. “Meta Description” can still make a difference although some SEOs would disagree. In our experience, an “H1 Tag” and “Image Alt Tags” are essential as well. Of course, the competition should always be analyzed before making these edits or changes. Overall, the page must be relevant to the term which is targeted.
Posted in Search Engine Optimization Also tagged commercial websites, directories, Google, How To Optimize, Keyword Research, Link Building, Optimize Site, RSS Feed, SEO, Sitemap, Yahoo Leave a comment
Google Social Search
Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.
Google’s example in recent social search tutorials was restaurant-hunting. If you’re looking for a good restaurant, the best thing is a personal recommendation, but you may not have one. Search for a restaurant name, and maybe someone in your contact list has reviewed it online, or mentioned it in their blog. In this case it should show up in this special portion of your search results page.
Posted in Search Engines Also tagged Blogs, Facebook, Gmail, Google, search page, search results, social search, social tool, Twitter, web pages Leave a comment
Online Marketing and Copywriting
Copywriting is nothing more than using words to advertise your ideas, products or services. Traditionally used in print media or television and radio spots, copywriting has evolved to encompass online marketing campaigns. Like traditional copywriting, online copywriting must be written with the sole purpose of persuading the reader to take some action, be it purchasing a product or service or filling out a form. The underlying principles of traditional copywriting apply to online copywriting; however, by utilizing specialized techniques, typically called Search Engine Optimization (SEO) Copywriting, writers can create copy that will serve not only to persuade the reader but also to rank the site higher on search engine result pages.
Posted in Search Engine Optimization Also tagged Backlink, Copywriting, Google, Keyword, online copywriting, Online Marketing, Search Engine Optimization, Search Engine Results Page, SEO, Yahoo Leave a comment
Should You Outsource PPC to a Third Party?
One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines. Google’s PPC is called Adwords. PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results. As with organic search results, the ads are targeted to the keyword. Unlike organic search, you don’t have to do anything to your website to appear in sponsored listings on page 1. You also can appear there immediately which is never the case with organic search. PPC is the only way to get immediate visibility on Google, Yahoo, Bing et al. While the benefits are straight forward, developing your own PPC program is not nearly as straight forward when considering the processes involved launching and continually managing the business performance. So PPC Management from a qualified and experienced Internet Marketing Company becomes the clear choice for PPC success.
Posted in Pay Per Click Also tagged Adsense, Conversion Rate, Google, Internet Marketing, organic serach, Outsource PPC, Pay Per Click, PPC, ROI, Search Engines, Yahoo Leave a comment