Last week, CEO of Optimum7, Arthur Cooper, recapped the concept of a Power Article. It is definitely a worthwhile read, especially for those of you who were unable to attend our SMX Toronto presentation. Now that you’re equipped with the knowledge of what a power article is and why they are so imperative to your survival against Google’s Panda-Penguin algorithm updates… What’s next? This article shows you how to craft a power article.
Tag Archives: Backlinks
How to Write a Power Article
Guest Blogging for Dummies
Guest blogging is a fantastic means to boost your SEO efforts, obtain quality backlinks and build authority within your niche and industry. It can, however, be an extremely time consuming task to find opportunities to guest blog and to write them. Listed in this article are 11 time saving tips for guest bloggers that will ensure you get the most out of your guest blogging opportunities. These valuable tips have been gathered from thought leaders and blogs with high authority such as Mashable, Social Media Examiner, SEOMoz, Copyblogger, KISSmetrics, Hubspot and Kikolani.
1. Start with Crystal Clear Goals
Posted in Blogging, Internet Marketing Strategy Also tagged Google PageRank, guest blog, guest post, SEO Leave a comment
Resort Internet Marketing; How to Market Resort Hotels
Resort Internet Marketing is an essential factor in attracting customers to exotic resort locations. Since 2009, online marketing spending has climbed almost 15 percent each year. On the other hand, traditional marketing and print media expenses have been steadily declining at the same time. How are companies making a success of online marketing?
The Advantages of Internet Marketing For Resorts
Many resorts have relied on brochures and pamphlets for years. While these tools are still effective ways of reaching some customers, the Internet has become the first place travelers look for information on vacation lodgings. This alone is a serious reason for resort owners to reexamine their existing marketing strategies.
Posted in Internet Marketing Services Also tagged Blogging, Content Marketing, hospitality, hotels, Internet Marketing, Internet Marketing Strategies, SEO, seo management, SEO program 1 Comment
SEO for Plastic Surgery
Plastic surgery is increasingly popular. New treatments, techniques, and tools are encouraging patients to consider plastic surgery as a viable option. Technology is changing the way we accomplish many tasks today. A great example of this? Most patients will find their plastic surgeons on the Internet.
Gone are the days when people exclusively used the Yellow Pages to find medical care providers. Simple word of mouth in small social circles can no longer compete with the instant power of the World Wide Web. The Internet is where plastic surgeons will cultivate a huge portion of new customers. Competition is wild and fierce. It’s not enough to have a stellar website. Doctors need targeted traffic and lots of it. Quality websites need quality search engine optimization or SEO.
SEO for Education; Educational Companies and Marketing
Many governments are predicting that the education industry will be the only one to successfully defy the financial crisis. Consequently, businesses providing educational services must make hay while the sun shines and do their best to compete in a market, which will continue to be just as competitive as ever. The increasing value of an effective internet marketing campaign must not be ignored, and Education Businesses everywhere are overhauling their websites to achieve maximum online visibility through the process of SEO (search engine optimization).
Posted in Internet Visibility Also tagged coding, Content, education, Google, Keywords, On-Page Optimization, SEO, Visibility, wordpress Leave a comment
Apparel Internet Marketing
As more people develop trust for online shopping, one of the industries that has been able to find a good market is the apparel industry. Most well-known walk in clothing shops have developed an online presence to capitalize on the market of online apparel shoppers. In order to capitalize on the apparel Internet marketing industry, an apparel website must include good SEO techniques, such as great content about apparel, high quality backlinks and on page optimization. Great SEO does not happen overnight.
Posted in SEO Consulting Also tagged Content Management System, Internet Marketing, Search Engines, SEO, seo techniqiues Leave a comment
SEO for Manufacturing Companies
With the development of the internet in recent years, manufacturing companies have come to realize that it is important to integrate internet marketing into their overall marketing strategies. Recent research has indicated that many consumers will investigate products over the internet before making a purchasing decision. As a result, manufacturing companies are finding that they need to give attention to search engine optimization (SEO) in order to promote their products and increase sales.
What is SEO?
Posted in Search Engine Optimization Also tagged Content Management System, Keywords, marketing strategy, Search Engine Ranking, SEO, SEO Content, SEO Strategies Leave a comment
SEO for Doctors
The use of SEO (Search Engine Optimization) and doctors seem irrelevant at first glance. Physicians begin to recognize its importance when provided with the number of patients that research online for medical answers and doctor referrals. Everything from the doctors credentials and ratings to potential diagnosis will be found online. Because the new millennium patient is Internet savvy, physicians must pay attention to SEO techniques to delineate their practice from the competition.
Listed below are some steps that doctors can follow to improve their web presence and establish their practice as reputable:
Google and User Friendly Content Management System (CMS)
Posted in Search Engine Optimization Also tagged content optimization, doctors, meta descriptions, Search Engine Optimization, SEO, seo techniques, SERP Leave a comment
SEO For Fitness Companies
The fitness industry is a thriving market both online and offline, but getting noticed online is a difficult endeavor that, if not done properly, can leave you with many wasted hours that amount to no new traffic. Doing SEO (Search Engine Optimization) is essential if you want to rake in the millions of people using search engines every day. While it is not impossible to do properly, the work should always be trusted to a professional to maximize your ROI.
Posted in Search Engine Optimization Also tagged CMS, fitness, ROI, search engine optmization, search engine rankings, sei, SEO, wordpress 1 Comment
Manufacturing and Internet Marketing
Thousands of manufacturing plants have an online presence, and to harness the power of Google and the millions of searchers, you must have a good grasp of SEO (Search Engine Optimization). There is no magic behind getting good Google rankings, you just have to follow some basic principles to help your manufacturing website rank highly.
Using a Google-friendly CMS system is a must. If you use a CMS with a large footprint, or lots of extra code, Google might refuse to read the website, or crawl it poorly. Use a CMS that allows you to add tags to the post, and one that is open to search engines, like WordPress.
How Do SEO Companies Work? ; Cheap vs. Professional SEO Services
If you search for phrases like “keywords and backlinks in SEO”, a few ads appear at the top (these are paid ads, not organic rankings). One title reads, “Easy backlink strategy to place you on the first page of Google.” Another company states that they would “rank you high for cheap.” These kinds of SEO services focus solely on only a few elements of SEO, such as backlinks and meta-tags, but they appeal to small businesses due to their “cheap cost.”
With SEO/SEM services, you usually get what you pay for.
Posted in SEO Consulting Also tagged call to actions, description, Design, images, Keywords, meta tags, SEO companies, SEO Services, SEO strategy, SERPS, title Leave a comment
Veterinarian Internet Marketing
As the veterinary industry continues to evolve, so does the need for fresh and effective marketing. Challenges such as online pet pharmacies, changing practice standards, and a struggling economy have driven patient visits to an all time low. According to the National Council on Veterinary Economic Issues, 37 percent of all practices across the nation failed to increase their revenue over the previous year.